Analysis of three elements of competitor

Learn to analyze competitors, but also a very important part of the site optimization work! How to analyze competitors? Here's a little plum to talk to you about the three elements of the competition! Share some of your own experience!

Analysis of competitors ' first elements: content analysis

Is the so-called "content for the king, outside the chain for the Emperor!" The first way to analyze a competitor is to learn how to look at the content of the competitor's website. How to analyze competitor website content?! Should start from the following aspects! One is to see the contents of the next station is highly repeated, the second is the content of the site into the search engine search, see whether the search engines are included?! The third is to see whether the page has been included in the rankings?! What is the total number of Web pages that are ranked? With the help of the above methods to analyze, you can learn about the quality of competitor website content. If you include more than a few, and most of them are compared to the previous ranking, then the optimization of the site on the basis of doing very good! Then such competitors are not easy to be surpassed!

Analysis of competitors ' second element: Link analysis

Outside the chain for the emperor, in the site weight score, chain of weight accounted for a large proportion! Good internal chain and outside the chain is the weight of the site protection, but also the only way to transfer the weight of the site! So how to analyze the competitor's link situation? Mainly from two aspects! One is to use similar Xenu tools to detect the internal links of the competitor site, to see if there is a dead chain phenomenon! If there is. So the weight of this site and ranking must not be too good! The smooth inside chain is the basic requirements of website optimization! So the competition within the chain situation can easily reflect the site's optimization level! Second, analyze the external chain of competitors. Through the domain command to see how many competitors outside the chain, and see competitors do outside the chain of the site weight is how high! Through the analysis of the above two aspects. It's enough to know the weight and optimization of competitors ' websites!

Analyze the competitor's third element: the user Experience

Through the above two points to know how the competitor's website in search engine performance! But webmaster friends don't forget, the site is ultimately for users to use and watch, so the user experience is above all! Analyze the competitor's site user experience. Personally simulate a user, to experience the Web site design of competitors, website customer service attitude, site use process is convenient and complaint handling issues! Finally, comprehensive analysis to get a comprehensive score!

Through the above three aspects to analyze the competitor's website, it can be more objective to draw the advantages and disadvantages of competitors! Then, according to the optimization strategy and operation idea of the competitor, set up their own operation and optimization ideas. So you can go without it!

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