Google has established an Open Mobile Alliance with dozens of other mobile companies. The Android operating system is often rumored to be Google phone or gPhone before it is made public. Many rumors believe that Google is developing its own mobile phone product, rather than a software platform.
Among the three major carriers in China, ZTE's market share reached 36%, ranking first among all vendors. On the one hand, it is a massive attack on network devices, and ZTE's advantages in mobile terminals are also becoming increasingly apparent. ZTE's 3G terminals cover nine categories, namely TD, WCDMA, and CDMA, and achieve a comprehensive layout of 3G terminals in China. The financial crisis swept the world.
Sales of most of the Android operating system manufacturers declined, while ZTE rose against the trend to achieve 27 million sales, up 36% year on year. The growth rate ranked first among mobile phone manufacturers in the world, in the third quarter of, ZTE's global mobile phone sales surpassed suo ai.com, the world's fifth largest mobile phone manufacturer. Such a strong domestic and foreign competitiveness undoubtedly created a "door-to-door" partnership between ZTE and Google.
He shiyou, executive vice president of ZTE, said: "With the advent of the mobile Internet application era, the integration of 'terminal + network + application' is unstoppable and will change the face of the entire communication industry. ZTE conforms to industry trends and gives full play to its advantages to develop mobile applications.
At this time, ZTE joined hands with Google and added Google applications such as Google Maps and Google search to ZTE mobile phones. This became the first step towards cooperation with Internet service providers. It is not easy for Google to take the lead in China's 3G market. However, in close cooperation with mobile phone manufacturers with a large market share of ZTE, they closely capture consumers' "usage habits" and trigger them manually or passively.
This "penetration" method is more effective to improve users' service usage and viscosity. From this perspective, ZTE, a local enterprise that has an absolute advantage in the Chinese market, will accelerate the development of Google products and services in the Chinese market and achieve a "win-win" situation. However, simple application implantation is far from enough. In this all-encompassing Internet service era, ZTE also needs to further optimize, centralize, and enrich Google applications on mobile phones.
In addition to pre-configuring the widely popular Google service in ordinary functional mobile phones based on their market segments, it is also necessary to further increase investment in smartphones and new mobile Internet terminals, this gives the user the final right to decide the application.
Mobile games, mobile music, mobile IM, mobile video, mobile streaming media, mobile e-commerce, location services, mobile e-books ...... These will be the main fields of mobile Internet applications in the future. An online App Store will have thousands of products for you to choose from. In the face of these dazzling choices, consumers need a "Leader" to specify the direction, so as to improve the efficiency of consumers' experience on the mobile Internet.
ZTE is such a "Gardener": after Google's "widely seeding", ZTE will "teach its students in accordance with the Chinese market and consumers' living habits, personal interests, social interactions, and other factors ", combined with the operator for "in-depth Customization", it presents consumers with a pleasant "Garden ".
Although Google's Android has gained a good reputation and market expectation in the market, after all, it is very urgent to find a "mother-in-law" for yourself. It is important for Google to establish long-term strategic partnerships with mobile phone manufacturers.
3G terminals are essential for consumers to experience 3G services and experience 3G content. As the carrier of all services, terminals are the foundation for the development of the 3G Industry. Based on the development maturity and differences in different markets around the world, how to launch 3G mobile terminal products based on Android operating systems to further match local mobile internet services.
Although Google's Android has gained a good reputation and market expectation in the market, after all, it is very urgent to find a "mother-in-law" for yourself. It is important for Google to establish long-term strategic partnerships with mobile phone manufacturers.
3G terminals are essential for consumers to experience 3G services and experience 3G content. As the carrier of all services, terminals are the foundation for the development of the 3G Industry. Based on the development maturity and differences in different markets around the world, how to launch 3G mobile terminal products based on the Android operating system to further match the local mobile internet services, this will test Google's strategic cooperation capabilities with major mobile phone manufacturers.