Ang Lee joins xess to create the ultimate experience

One Month 6 Lee, director of the new "Billy · Lynn's midfield in Beijing held the premiere ceremony, the creative team director Ang Lee, starring Joe · Alvin, Chunfeng, etc. attended. And as the exclusive partner of the film appliance industry, TCL with its high-end deputy brand "XESS Chong Yi ", together with the director Ang Lee and the stars unveiled the scene, Together to bring the audience an immersive experience of extreme perception.

The perfect combination of technology and art

"Billy·Lynn's midfield war was the return of GUI after four years of "the fantasy rafting of the Youth school" by Ang Lee since 2012. Film according to the writerthis·Fontainenovel adaptation of the same name, through +year old American soldier Billy·Lynn's perspective shows a wonderful"Hero's Tour". In this film, Ang Lee once again break the limits of self-challenge, using beyond the existing film technology3d/4k/120fpsformat shooting, which means5times the average movie24fpsthe display of the frame rate will bring an extraordinary viewing experience to the audience.

The advances in science and technology continue to be a reality of the film's sci-fi footage, the film technology and display technology are parallel development, interaction. The director of the Ang Lee adopted 3d/4k/120fps format, not only to meet the current display technology development of the forefront, but also for the audience in the viewing experience to provide a new choice. At the premiere press conference, tcl Li Peiwen, general manager of the group's brand Management center, and director Lee, discussed the film art and display technology development issues, and said that the collection of science and technology, innovation, technology in a "XESS Chong Yat " flagship product --xess X1 Quantum dot curved TV, the Billy Lynn's midfield war " The perfect interpretation and bring the user to the super-cinema viewing experience.

Innovation and adherence to the visual experience

Ang Lee has always known the story, good at depicting the character's psychology, promote the development of the plot, and in the film "Billy·The latest shooting format used in Lynn's midfield, presenting"the content and the way of viewing are equally important","technology can serve the plot better"To make technology the biggest focus of the film,"Experiential Movies","participation in the film-watching"Way to achieve a new flyby of the film's expressive techniques. Just as director Ang Lee in the film career for the perfect image of the ultimate innovation pursuit of the same, technological innovation has beenTCLthe group's most concerned and valued areas, *years have been pushingTCLThe group is constantly moving forward.

among them, the scene unveiled theXESSFlagship TV ProductsX1, using the next-generation technology of the Yue-color quantum dot display material, ultra-high110%NTSCgamut Coverage and1500nitthe peak brightness, showing the other TV difficult to match the color, detail and three-dimensional sense, to maximize the restoration of real scene picture. In addition,X1equipped withLocal Dimmingpartition backlight technology, Harman lagShardware, such as a curved surface sound, provides a dramatic improvement in image quality, sound quality, and a great experience of perception.

" every time I make a movie, it's like the first time. " Ang Lee has shared more than 20 years of thinking and understanding in the film industry, and is " the student of the film department forever " . The same as the consumer electronics industry leader,TCL in the consumer electronics industry adhere to the anniversary, always to customer demand as the center, and constantly adhere to scientific and technological innovation, leading the industry development, export advanced manufacturing to the world, Become a concentrated representative of the artisan spirit.

Lee, director of the new film "Billy · Lynn's midfield war, is also a focus on the film industry director Lee's tireless spirit of perseverance, once again confirmed TCL High-End Sub-brand "XESS Chong Yat "" perseverance and transcendence of the spirit of cohesion and craftsmanship " the original intention of the birth. In the future,"XESS " also hopes to bring a good life experience for the more outstanding people who pursue the quality of life and taste.

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Ang Lee joins xess to create the ultimate experience