According to foreign media reports,Apple added anti-tracking privacy protection tools in the new Safari browser,Protect Users' online behaviors from being tracked by marketing agencies.
The latest version of Mac OS X includes this new tool, but it is currently only available to developers. The official version of Mac OS X, codenamed "lion", is expected to be released this summer. Microsoft's IE and Mozilla Firefox have all installed the anti-tracking feature.
Currently, only Google Chrome does not provide the anti-tracking function. A spokesman for Google said the company "will continue to closely participate in" anti-tracking discussions. He also said that Google provided the Keep My Opt-Outs software, allowing users not to share data.
The anti-tracking tool in the browser can automatically send information to websites and online advertising networks, requiring that you do not track your own behavior. This system is only useful when the network company agrees to respect user selection. So far, the major online ad networks have not yet reached an agreement on how to respect the user's choice.
Browser market research company NetApplications.com said that Apple's Safari browser currently accounts for about 6.6% of the browser market, Microsoft's IE accounts for 55.9%, and Firefox accounts for 21.8%. Google Chrome has the fastest growing market share, rising from 6.73% to 11.57%.