App promotion tips How to improve your app popularity aks.yopai.com

Some entrepreneurs will ask, App promotion looks useless, why should I have my own app? With Weibo and Ah also QQ propaganda under not on the line, the cost is low and save effort.

In fact, no matter what industry you belong to, when the development to a certain extent, the mobile end of the accumulation of users always rely on other people's platform, whether completely to the enterprise transfer have to play a big question mark, after all, it is parasitic. In addition, the number of mobile phone users gradually large, you can not change the circle of user activity, through the mobile contact more users that is inevitable, so only have a own app, only the appropriate reasonable app promotion skills, To keep your group of users to a minimum.

Many enterprises, it is clear that no one is willing to spare the mobile market this piece of fat, when App as a company's development direction, also faced with a variety of problems, after all, the world's number of apps has reached tens of thousands, but according to the user's habits, each user will only choose their own common or valuable several apps to install, To compete for users is not simple, but to think of your app Someone is angry, the premise is to do a good job to promote the app first . Launch your APP effectively and then stimulate your users to use it.

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So here's the problem!

how to do well APP Promotion?

Promotion The app also allows users to voluntarily install the app on their phone, which is the first step. Here, the odd billion network small series from two ways to share the promotion of the APP: online promotion and offline promotion.

and the product's online promotion method is similar, but compared to the promotion of products directly contributed to conversion rate, promotion App app and remind users to get more information from app

APP promotion, a period of time in the crazy forwarding and was downloaded and used by many users of a App: Plainly street, its way of promotion is: through the sharing of information to the circle of friends get verification code, download app After entering the verification code to obtain the purchase rights, a penny can buy the value of dozens of yuan range of products, seize the user's small greedy psychology, within a few days, app app new users can enjoy a dollar participation in watching movies, attractions, such as the purchase of tickets and other promotions, This approach successfully attracted a lot of user resources to download app

of course, can also be promoted through offline activities, such as we can often see the "Sweep sweep activity", just sweep the QR code, download and install The APP will be able to get a small gift ; and that is advertising, including television advertising, such as the form of yopai.com mobile phone download APP in the program "Love Battle" propaganda is hot, audience and TV in front of the user is a major potential users and relatively high quality, However, the cost of this approach is not low, enterprises can be appropriate choice.

Online promotion of the same way, it depends on the way you choose the specific theme to carry out, as long as enough to attract, promote nature will not be wasted.

How to be active APP users ?

with the user, the next step is how to retain your users, that is, to increase popularity, increase user activity, which is crucial, because most of the promotion App When you get users, they do not know what your app is useful, download installed a few days later, found that they do not use, then the natural will be uninstalled, before the work is wasted, so let users find its value.

First, bind your users. The most common binding method is the integration of points, for example: the user immediately after registration to send points, points can be paid in cash, or to buy a full number of points to use, and return the points for the next consumption of re-use ; or participate in simple activities to send points to encourage users to focus APP Dynamics. Use this word-of-mouth marketing to help you do free APP promotion.

second, social drive users. At present, the most easy to make users active is social activities, in the APP to provide social platform yopai.com, product Exchange reviews, interactive respondents to reward, regular release of product activities, training them to become loyal users ; For example: award-winning quiz, group grab red envelopes and so on. This approach may be difficult to start with, and once the user is driven to be active, the result is high quality.

Finally, the user's viscosity is enhanced. For example, the recent popularity of the taxi software Uber, its app users for the first time to use a certain amount of free, when you put the app for others to use, when someone else first use to obtain a fee waiver, you can again get the same amount of credit, And so on, the user viscosity increases, mutual benefit of the situation, the user will naturally not easily leave.

The above is yopai.com Small series to enhance the popularity of some of the humble opinion, summed up: For good app is basically the form of interlocking, increase the popularity of the same time can let users become your hardcore fans.

App promotion tips How to improve your app popularity aks.yopai.com