App Store is a required course for modern Operators

App Store is a required course for modern Operators

Article/author of rush to digitalization

App Store (mobile phone software download store) has become the main sales model of modern mobile phone software. It is also one of the strategic support points for carriers to transform to the network.

Entering the network is a consensus between current operators and communication enterprises. Both China Mobile and Nokia have clearly put forward their willingness to actually transform to the network.

In China, for the three major carriers, mobile mm, Tianyi space, and wo store constitute the App Store (mobile app download store) of the three major carriers. These can be said to be an effective attempt by operators to enter the network.

What is App Store?

App Store is not just a store where people can see it clearly with the naked eye. It is just a normal digital product download shop.

On the surface, there is basically no difference between the App Store store and the software download site we see in the computer network age. However, if this is the case, why did Apple, which created the App Store model, win the top 10 Science and Technology Breakthrough Awards in 2008 selected by WIRED magazine?

In fact, App Store is a model and an industry chain.

For App Store, it is a complete ecological chain, not just an online sales store for digital products. This ecosystem includes the relationship between operating systems, operators, developers, and consumers.

For operators, they are the organizers and leaders of the entire ecosystem in the app store system they have created.

How to serve the App Store clearly becomes a major strategic step for the operator to transform to the network. The quality of the Service will directly affect the success of the operator's own app store.

The promotion of app store products is the top priority of the App Store service. Therefore, mastering and understanding the promotion methods of app store products naturally becomes one of the required courses for modern operators.