App in the promotion of the channel for the King (ii)

App promotion industry has a sentence called "Channel for the King", mastered the channel is to master the pre-promotion of the first work of the app. How to choose the channel which is suitable for our promotion channel?

What are the app promotion channels? First, the online channel promotionsecond, the offline channel promotionThird, the new media promotion of four, offline promotion

Second, the offline channel promotion

1, mobile phone manufacturers pre-installed

This is the need and handset manufacturers cooperation, in the mobile phone production comes out of your application, this way the user conversion rate is high, is the most direct development of users a way. But the user's medium-term is also relatively long, after all, from the handset manufacturer's cooperation, to the mobile phone new listing, the user purchase takes a period of time, generally in 3-5 months.

Application product pre-installed price of 0.5-1 yuan, the CPA way price in the range of 1.5-4 yuan. Game products, take free pre-assembly, follow-up mode, CPA price between 2-3 yuan. As a result of many mobile phone brands, more personnel levels, product projects, so need to have a professional team to carry out targeted recommendations and maintenance relations.

2, Parallel brush machine

Android Phone Brush has formed the market, using this way, the user up fast, fast, basically 2-4 days can see the brush machine users, the industry companies have: XDA,cool music, le cool, Brush Machine Wizard . Poor control of cost, poor user quality, not good monitoring. Basically brush machine single software CPA in 1-2 yuan, charter a machine price between 5-10 yuan.

3. Licensed Store

High user quality, high viscosity, high user pay conversion rate, see the user speed. Store more, staff training complex, need to improve the assessment and reward mechanism. Basically the CPA price between 1.5-3 yuan, pre-installed price between 0.5-1 yuan. Industry companies: le language, Zhongfu, Tian Yin, in the mail, Suning and so on .

Case: 2010 micro-Cloud and domestic well-known chain of mobile phone stores to cooperate in the pilot, the CD-ROM cooperation will be placed in the store for packaging sales to the user, 80,000 sets of CD-ROM activation users reached half.

App in the promotion of the channel for the King (ii)