App Product Manager (i)

With the rapid development of mobile apps, a large number of apps are released to the market every day, from traditional app business to social and e-commerce apps, nearly 2

mobile app products are becoming more and more prosperous, then there are a large number of the position of the product manager, the demand for a large number of outstanding talents. The current situation,

Mobile phone is the extension of the limb, and the human is one (through various sensors), and the PC is an external object, that is, the outside environment. Mobile Internet products are not simple PC hand

The migration of the machine. What do you do with mobile Internet products without Web? This is a new issue for Chinese it people. can see some design for the app product

and promote the sober understanding. A good product manager, led out of the app products to the company's benefits, to the user experience, are a winning effect

Fruit. So how do you make a good product manager? How to lead the team to develop good app products? In order to exercise talent, in order to become a good product manager, in order to provide users with a good app, here are some of the trivial suggested methods:

first of all, app products should be fashionable, because fashion is the driving force,people follow suit, not too "instrumental". As an app product topay attention to the "cock wire" user base, after all, the vast majority of "cock Silk" group is the main user, such as:Facebook,pinterest,instagram,path and other products to solve the "sense of existence" problem, the existence of the sense is that people left SNS feel that they are isolated from the crowd and no value. These products cannot be popularized in China. Because the problems faced by the Chinese people are a little lower than the sense of being. Is the "sense of living." But China has such a group. They both have a sense of living pressure. There is a longing for existence. These people are "Dick Silk". Chinese Internet theme user psychology and needs. We should start with the understanding of the existence and psychological state of Dick Silk Group. make sense of the cock silk, will seize the user base. as an app product to discovering nature from everyday experiences,GALAXY Note: Fashion? Convenient long nails typing touch switch. More than the ordinary switch closer to the emotional great product should meet the emotional needs of people. as an app product to demand is to satisfy people's greed and hatred,the ultimate goal of products is to meet the needs of human nature, not in the product participating their own moral sense, to meet greed and hatred, but also the user "less hair." The world is an absurd product of the combination of technology and art "Steve Jobs". as an app product most of the new features can be cut off,Look back, how many functions do you do that you can not do?as an app productnot looking for demand from similar products,from other people's products, you can not understand the needs, demand only from your understanding of users, demand is not from research, analysis, discussion;To find the psychological demands behind demand, research to obtain demand is deceptive, from a large number of feedback to see that demand is deceptive (group of needs, users will tell them that the need is QQ group);user feedback can help improve the experience, but it won't tell you what to do, and it's more deceptive to see the demand from data statistics. as an app productThe essence of demand can often be attributed to psychological appeal,Drifting bottle: satisfy the psychology of confiding, curiosity. This is a mental-driven paradigm. People's desire to confide is so strong. If you do it for your ideas: circle of Friends,Everyone needs to be in a friend's attention to get a sense of existence, the picture is the best mobile phone interaction carrier, people only need 35 friends, people need not burst friends but also together. A more private community than Facebook,path. Ideas are more important than functions. Do it for your own use. The fruit is to make friends and do drifting Peng. Will not grasp the essence (case: The voice bottle, or text?). as an app product to the driving force of psychological satisfaction is far better than tools and even money,the money-saving SMS replacement tool will not succeed. If you are in a more cost-saving tool, you may be in trouble. Not QQ. ", not just a communication tool." is a way of life. Reflects the psychological satisfaction of the supremacy. for the group effect: nearby people,not to make friends for strangers. It's for curiosity. What will happen to them? It has a group effect. Everyone is observing others, also being observed. They see each other on a large scale in reality for the first time. as an app productjust grab the main scene, not full-featured .It 's easy to do chatty, it's hard to do less. If you do not have the ability to simplify, you have to restrain your desire to do more,To do long stems from self-distrust,cutting down a few needs every day is much better than making a few demands. Case: Friends Circle can only send photos. It is more difficult to send 140 words than a picture. as an app product to forget the past data and even experience,insight into current and future trends is important,The entry on the PC is the search box, the entry on the phone in the QR code. as an app product manager toto make all the love products,dividing users into high-school low-end is unethical,The low age of general products is not a professional embodiment,products before, everyone is equal. as an app product managerfirst, the product structure is the functional details,The product structure is skeleton, not changeable and complex,creation begins with the bone, not the first muscle. Case: the product structure. as an app product manager todesign is the classification,classification is the recognition pattern of the human brain,classification is one of the ways to simplify and simplify,pm should think about how to make things more organized every day,Case: Guaranteed only 4 bottom tab. as an app product managerdesigning for scenarios rather than feature lists,no stacking function. Features serve the scene and the XX experience. There are no orphaned features. as an app product managerlet the function exist in the invisible,Case: Restaurant business plug-in is not visible, scanning only,let the new version see no change,only Beginner's menu will list all (new) features in a conspicuous place. as an app product managernot overly designed,The more you do, the more you may be wrong,The backbone of the fine carving, the leaves do not do deep,case: A nearby person. as an app product managerwould rather lose the function also without loss of experience,do not add to the mouth for traffic,Case: The Edit button in the upper left corner of the session interface, why not?as an app product managerGood products will summon users,do things once and for all,are you doing class (type) or are you doing instance (instance)?good features do not require constant addition, one-time molding,mailbox drifting bottles and drifting bottles are different,A good product will summon the user (Pony language). as an app product managerlet the user push the user,rather than a system administrator to push,case: How do I let the user set the avatar?as an app product managera minimalist can not be surpassed,case: Shake a Shake, with pony reply, "Shake a shake is difficult to be surpassed, because we have done minimalism". as an app product managerdesigned for two years after the scene,case: Delivered status? 2 years later, the network is good enough to be delivered. as an app product managera trait can not be excited, not to do,You can't really understand the need that you're not interested in,Curiosity is the driving force of PM,The perfection of logic is also exciting,get word-of-mouth at a single point, rather than some column-dispensable features(case: QQ mailbox broker). as an app product managerrespect for users,Protect user privacy (contact upload to be agreed, lbs exposure location to inform),do not induce users,Each experience store is user-oriented. Case: In all the text editor, plus crash after the content protection,case: System mail, with a real product manager signature, rather than a "system administrator" of machine thinking. as an app product managerIf there is no natural growth, there is no need to promoteHard-to- import users will leave a bad impression on the user and never come again.KPIs are a byproduct of good products and do not change products for KPIs. as an app product manager Keep it rough, keep it clumsy,If there is no good solution, put it first,case: Problem of wrong group;Case: Group business cards, group masks,grab a big scene, ignore small scenes,the non-essential features are placed in the settings, not in the settings. as an app product manager the ultimate in user experience is innovation,The ear-stick experience. Why doesn't the iphone screen be switched to the handset while the ear is blocked by hand? Why do you recognize your ears? as an app product manager, your values (attitude) determine the characteristics of the product,changing user habits,The phone has been invented for 100 years, harassing people,video calls, do not allow sudden calls to others,you can't reinvent the phone, but you can change the way you call,new habits that make the user more comfortableabandon the non-human innovation. as an app product managerinnovation is not based on reasoning,Innovation is for human service,do you want to show wisdom at all costs, or choose goodness? by Bezos,Case: The headset starts to talk (rather than hold) when it is pressed, and it cannot be accepted. as an app product manageravoid strategic behavior instead of real demand. avoid "get through", need to get through, explain not demand;avoid "integration", need to integrate, the explanation is not enough;avoid "pull", need to pull, description is a KPI;Avoid "import", need to import, indicating no vitality;Avoid "multi-platform", not platform platform;avoid "full", comprehensive things are mediocre.

Finally hope that more and more app product manager, responsible for the products, to do the product is responsible for more bad products to improve, the user is to support the development of the product "water", the app is on the water "ship", the product manager is the ship's "Captain", the developer is the ship's "Sailor". I hope that the early realization of more intelligent products, so that our lives more intelligent and convenient.

App Product Manager (i)