App Promotion Channel! Five-step optimization based on this black technology channel effect

App Promotion Channel! Five-step optimization based on this black technology channel effect

How to use the refinement during the promotion period, so that users can maximize the value of their purchased traffic? Let's focus on the following:

Before mastering the method, you can familiarize yourself with this technical shareinstall.

In the app promotion process, the installation link is essential. Before installing the app, you must now check to see if the app is already installed. Here to Shareinstall app has installed detection technology as an example, to help you understand the mainstream app has installed detection technology principles.

(1)

Because of the security and privacy reasons, currently on the Web page is unable to directly determine whether an app has been installed by JS script, only through the first JS trial start the app, and then into the installation process. There are two ways to launch an app on a Web page: 1) URL scheme;2) Universal Link

(2)

URL Scheme:

Both Android and iOS support custom scheme, and by accessing the URL of the custom schema, you can launch the corresponding app, such as the Weixin://dl/scan URL, where the Weixin is a custom schema. JS start the application of the specific methods are mainly iframe.src,window.location, and so on, as follows:

1.

var iframe = document.createelement ("iframe");

Iframe.style.display = "None";

IFRAME.SRC = Schemaurl;

Document.body.appendChild (IFRAME);

2.

Window.location=schemaurl;

(3)

Some browsers due to human restrictions can not directly use scheme to launch the app, such as the built-in browser with QQ, but in and QQ, can be integrated app bao micro-download to launch the app, below to introduce the specific situation of the application Bao:

At present, mainly by listening to various DOM events (such as: pagehide,visibilitychange,unload, etc.) or through the settimeout based on the time difference (early iOS system, the schema can immediately start the app, At the same time cause the browser JS script to suspend the operation, the script recovery run by the time difference will be able to roughly determine whether the app started successfully. But in reality, due to the differences between the various browsers and systems, can not be accurately judged by the JS hundred percent of the success of the app launch , such as starting from ios9.2, when the app is launched through the schema, The iOS system pops up a non-modal system prompt asking whether the user agrees to start, and the JS script will continue to run until the user has made a selection, which will cause JS to be completely unable to determine if the app started successfully.

(4)

Universal Link (general links):

iOS9 began to provide generic link features, app development can be configured with an associated domain name of the app, in all browsers above the IOS9 system, before accessing any URL link, the system will check whether the local installed with the URL domain corresponding to the app, if the corresponding app has been installed, The path to the link URL will be checked further, and the app should be launched without accessing the URL link in the browser. But universal links have a confusing place, after the general link to launch the app, the user can choose to use Safari to access this URL, the system will silently remember the user's choice, the next time you visit the URL of a generic link, the system will no longer launch the app, but directly in the browser to access the URL , and there is no obvious hint; (in Safari, the user only has to manually drag down the page, there will be a banner to ask the user to open the app, other browsers may not have this function, but completely ignore the universal link)

(5)

App Bao Micro Download:

Under normal circumstances, the built-in browser, unable to launch the app through scheme, can not download the APK, and can not jump to the App store, but with QQ are integrated with the support of the app Bao. By using app Bao's micro-download function, Android and QQ help to determine whether an app is installed, has been installed, prompting users to launch the app directly (in the app Bao need to configure the start-up scheme), not installed, you can directly download the APK file that has been posted to the app Bao , iOS, because it is not possible to determine whether an app is installed (especially the prompt window that appears in ios>=9.2), app Treasure only provides the ability to jump to the App Store, without launching the app.

Master Shareinstall Technology, then from these five directions, you can have a good effect.

First, the preferred region

Within a channel, different people, regions will bring different effects of conversion. In the conventional promotion means, we usually choose the target province through the way of channel promotion, but ignore the different cities may bring different effects.

1, the conversion rate of a province will be higher than other provinces;

2, the low conversion rate of the provinces will also have a good conversion efficiency, ranked in front of the city.

Combined with these 2 conclusions, the conversion rate is high, the effect is good, we lock those cities as the target city of precision delivery, increased delivery, low conversion rate of the city to remove, the city's funds transferred to the target city. For example, a tourism app in the 11 Golden Week during the preparation of product promotion, will first choose more target crowd of Beijing, Shanghai, Zhejiang, these regions to carry out, through the geographical analysis, found that Zhejiang Province user group conversion rate is not high, but Hangzhou, Zhejiang Province, the user conversion rate is significantly higher than other cities, show only the whole province , the municipality for the unit of data to pass the investment is far from enough, but also need to refine the following cities to make a pass investment.

2. Preferred Period

The preferred time method is similar to the preferred region.

3. Coincidence Degree analysis

Coincidence degree refers to, in the distribution of channels to promote the time, different channels of overlap between the promotion of the part. Repeat promotion for the product is the capital investment doubled, but did not get double effect.

4. Attribution Analysis

Advertise in different channels, the same device can be clicked through different channel links, the data will be re-processed.

5. Creative Optimization

The above four points are mainly from the point of view of the data channel optimization, creative optimization needs to be optimized from the promotional copy. Many people in the promotion, in the writing of promotional copy when only write a general one or several, the text content can only let the majority of users understand the app, but the text content does not explore the psychological user group, can not trigger the activation of potential users. The target market is too big, spending a lot of money to let users know the app but failed to lock the target population activation, unable to achieve the target conversion rate. We can according to the target crowd's preferences and needs, cutting market segmentation, writing a number of promotional copy. For example, a friend app ready to promote, first locked the target group of people as a front-line city, in the time of writing to seize the target user groups like fresh things, slightly Yan control, love to share the characteristics of the copy to write as "I download this app purely for the beauty of the value Ah, you also try" "Simple interface, like, Do not like direct shielding, make friends more pure "I like the new things, I like the maverick, I like all the beauty of things, with Xxapp, make everything Easier" "Fun!" Fun dating games are all here, poke me, don't miss! "Create each copy as a unit for click-to-Monitor. Channel promotion, we can monitor these copy clicks, activation rate, determine which copy more let users like. Follow-up, eliminate the user is not interested in the copy, continue to combine product characteristics, optimize and promote high-quality copy, so as to attract the user's eyeball, create a greater amount of activation.

Learn the above five steps, we can determine the effectiveness of the optimization channel, which time and region can be focused on promotion, which channel is more high-quality channels, what kind of copy more let users accept, will fine-grained operations in the promotion, so that money spent on the value of the thing!

App Promotion Channel! Five-step optimization based on this black technology channel effect