Apple hardware profits diluted, its software can continue to write the profit myth?

Apple relies on hardware, earning a lot of excess profits, iphone/ipad design, the practicality and artistry of electronic products are vividly manifested, amid the Lord said they re-invented the mobile phone, not at all, even some modest, and because of this, Consumers spend more and more money on Iphone/ipad's excellent hardware: iphone3gs to IPhone4 upgrade, is an explosive sensory experience upgrade, glass body, clear and transparent, pure and beautiful, consumers want to love her, many entertainment stars also often use " A iPhone4 "to improve their own fashion index; iphone5s is by far the best sales of Apple models, especially to local tyrants gold as the representative of the fuselage is swept around the world, to know local tyrants to iphone5s spend money, is simply sasa water things; then iphone6/ 6Plus is simple and rough, the display screen expanded a lap, the 2015 fiscal year as the best financial year, IPHONE7/8 dual camera, waterproof function, although not the hardware, but the emotional stability of the fruit powder has always been generous money to buy the latest hardware, Apple also retained some profits.

With the development of smartphones, the rise of competitors, the replacement of the talent between the brand more frequent, once, Apple has been mired in turnover, these geniuses with their own innovative inspiration, infiltration into the various brands, so as you can see, the world could not find any phone and iphone the same, But to find 1000 kinds of mobile phones similar to the iphone, naturally, Apple has not been "hard" before.

The hardware of the war, the profits of the excess quality

The Earth people know that Apple hardware quality, but few people know, this quality or call quality surplus, is based on how to build on. I believe everyone has heard of jobs and Harvey's story, they often soak in the laboratory, sleepless, arguing about the color of the iphone colors of the various combinations, is 5% or 6%? The argument of the big boys is not only in the laboratory of theoretical research, but also to the supplier to do real deal engineering verification, this "search for the best" verification, generally consumes a lot of manpower, material resources, financial resources, and to cycle several times to do the best.

iphone has hundreds of materials, almost every one of the key materials, MO said integrated circuits, monitors, batteries, cameras such as large materials, even screws, line, small stickers and so can not have the slightest careless. Take the screws for example, I believe many people remember IPhone4 's death grip, this is because the metal frame will act as the antenna of the iphone, the human body as a conductor to make an abnormal path, resulting in abnormal signal, to do reasoning, screws belong to metal, and with the outer frame closely connected, size, shape, The way the bonding will affect the signal, perhaps this is why the iphone screws need to be large and small, often short, dazzling, it is certainly used to cater to the abnormal demand of the antenna system, so complex screws and derived more complex internal design, more messy manufacturing process, greatly affect the yield of good products, And these will be converted into money to reflect the final price of the iphone.

In addition, since the beginning of the IPhone7 product, Apple has added two cameras and waterproof features, as well as the appearance of a bright black, these features do not detonate the handset sales, but bring the entire industry chain a huge burden, in my opinion is some absolute quality surplus:

The first is the dual-camera supplier, to bear the double manufacturing risk, because this part of the same, any part of the defect will scrap the entire part, and the camera for temperature, humidity, air static and dust are very sensitive, from design to production, to logistics and storage needs a very strict management system , the requirements of dual cameras need to increase by one times, not to mention, it also occupy a larger cell phone space, leaving the battery, the space for the motherboard to further reduce; second, the author has always believed that the waterproof function of the smart phone is a chicken, in fact, the consumer of the mobile phone thrown into the water is not high, on average every 3 years And rely on the current average change frequency, IPhone7 has not had time to show its waterproof function has been replaced, waterproof although chicken, but the mobile phone assembly production put forward a higher challenge, the precision of the process greatly improved, the most important is that all mobile phones in the factory before testing its "waterproof performance", that is, They really want to put the "just made out" of the phone into the water, and then fished out for functional testing, this scene reminds me of the "great revolution period of steelmaking furnace", and finally, the world's rare bright black, this "luxury" color, not only requires a large refinement of the polishing technology, but also the production environment has very high requirements, So beautiful, but very fragile, the particles in the air can easily leave a deep scar on the bright black face, thereby discarding the entire frame ...

People familiar with the electronics industry know that hardware manufacturing is different from writing code or drawing design, can not be repeated changes, material costs, labor costs to be divided into the final product price, plant, equipment, public facilities in the time and depreciation, time is money, in the electronics industry, Really is an irrefutable truth. In recent years, Apple in hardware innovation is weak, just add some gimmick design, it is very easy to lead to quality surplus, moreover, they always follow the "Better and Better" concept, the old performance of a not lost, has been adding new things, resulting in the entire industrial chain cost greatly increased, and forced by Huawei, Vivo and other competitors, Apple dare not rashly shill, in fact, the IPhone x price of 9000 yuan, the price rise is basically due to its material, manufacturing costs, a chicken-like face ID, so that the entire industrial chain, but did not boost any sales. Against this backdrop, Apple has had to pressure suppliers to pass on the pressure and occasionally work, but the myth of hardware profits has burst.

Software for the king, Apple has reached the crossroads of transformation

Probably all over the world like "tangible" things, consumers are more willing to spend money on "housing, cars, food" on, only to buy the physical things, psychological only practical, so as you can see, fitness card, regimen, education courses sold has always been more difficult than smart phones. Fortunately, with the overall optimization of technology tools, coupled with the media, more and more people began to pay attention to services, and began to "pay to buy services." As mentioned above, Apple hardware profits have been seriously consumed and diluted, the current strategy of Apple is passed on to the supplier, plainly is to let partners earn a little less, they maintain the same, but this strategy has met the industry chain revolt, more and more people think Apple's order food tasteless, in fact, Apple and the entire industry chain just "take advantage of their own to counter the trend of the Times", is categorically not win, perhaps, Apple needs to change a dimension to maintain the profit myth: Since the hardware profit is not, why not transform software services, like Microsoft, only by selling the operating system is overflowing.

Talking about the mobile phone's operating system, I believe that no one denies the excellent iOS, in the stability, security, sensitivity of the response to completely crush Android, over the years iOS has been the Apple hardware drivers, its every upgrade will make some iphone into bricks, or slow down the speed of operation, Thus encouraging consumers to buy new machines. In fact, Apple can completely consider open iOS, the system sold to handset manufacturers, Android is free, is poor performance and to increase the share, and with the excellent iOS, they can charge handset manufacturers a certain amount of fees, I predict that the future of smartphones will be more personalized, Consumers can buy bare metal, even parts themselves, and then buy an iOS system installation disk, just like the current PC operating mode; in fact, Apple's software services are more than just iOS, but also include businesses such as Apple Music/podcast, and based on a large-scale hardware base, They can collect data on the behavior of countless users, after cloud computing and big data analysis, can also give the user professional effective guidance, in addition, Cook himself attaches great importance to augmented reality AR technology, they are ready to recall the $250 billion cash reserve, to launch a huge investment in this area, Perhaps in the near future, the consumer will be able to watch the basketball game through the iphone, the immersive, no shadow accompanying ...

Housekeeping, business, business can not be fixed, Microsoft is the software king, but also increasing their heavy metal content; Apple relies on hardware, transformation Services companies are not known. The profit myth is just the result of the business, the more exciting chapter from the CEO for the future of the precise and bold forecast, and the consequent rapid transformation, it is clear that Apple is still at its zenith, but has reached the transition junction. (New discoveries of science and Technology, Constantine/Wen)

Apple hardware profits diluted, its software can continue to write the profit myth?