Apple's in a hurry! I have to be in the mobile ad share.

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The author presses: The arm does not twist the thigh, this is a irrefutable truth. Under the control of some "power" rules, "to swallow" may be the best way. But on the other hand, it is with the enactment of good rules, things can act according to certain rules, in order to obtain benefits within a certain range. But once the rules are rewritten?

Apple has always been a ghost, whether it is a new release, or an investment, a takeover of the enterprise, will let the industry secretly speculate on its intentions. In fact, Apple is not only in these eye-catching aspects of the bursting, even in the details will often be surprising. Recently, Apple has developed a new rule in the App Store app review, which instantly stirs up thousands of waves.

If it's just a change in the rules about the audit cycle, privacy, and so on, it's not going to shock the industry. But this new rule is for mobile advertising, which will affect many people's Mr. Gbagbo, and even the entire mobile internet play has a huge impact. Is Apple finally able to share in the field of mobile advertising?

Apple review new rules, mobile ads eat flat

The new rules appear to be simple: Apple has rejected apps in the App store that involve video viewing rewards and social network sharing bonuses. But it is important to know that many applications are based on video advertising and social network sharing as the most stable and major economic source. The introduction of this rule may instantly sever the revenue streams of many development teams. This, of course, will change the way mobile apps make money, and make those apps that have been made out of mobile ads only to be extinct in the App store.

But more importantly, the way mobile advertising has formed will fundamentally change. Apple has been sharing the axe with mobile-critical models-video ads and social networks-and other app stores may follow. If Google Play also made similar new rules, the entire mobile advertising market would "cry". Eating a flat has become a foregone conclusion, mobile advertising must seek another method.

The share? There's a lot of doorways.

Perhaps Apple's new rules make many people puzzled, the original rule well, why add a so harsh? Simply put, Apple wants to share in the mobile advertising market. With the rapid development of mobile Internet, the scale of the mobile advertising market is also becoming large. According to data, the 2014 mobile advertising global market will increase from $13.1 billion in 2013 to $18 billion, and grow further to $41.9 billion in 2017. In the face of this delicious cake, how can Apple miss. Although the mobile advertising market has always been not cared for by Apple, but Google's run Chaebols, but the profit-driven Apple will not sit idly by the opponents of the big money, must take a tough approach to protect their interests.

The introduction of the new rules is exactly what Apple wants to share. After destroying the old model with the new rules, Apple can use its influence to build up its own game rules in the mobile advertising market, and put money in its own pockets. Only Apple has such strength and courage, just a new rule will be countless development teams, advertisers and opponents killed Armors.

But to continue the analysis, share may be just one reason. As mentioned above, there are many inferior applications in the original App store. And under the new rules, shoddy, mobile ads live leisurely apps will not continue to exist in the App Store, creating a fairer, cleaner environment. This will improve the quality of the app in Apple's App store to a certain extent, giving users a better experience and presumably the intention of Apple to make the new rules.

Turbulence continues, mobile internet rules are still not fully established

Although only a new rule has been introduced, the new rule is undoubtedly a very drastic tool. But as the introduction says--the arms don't twist the thighs, the development team and advertisers can only bear it silently. This has undoubtedly sounded a wake-up call to them------------. In fact, like every time a new rule is enacted, there is a lot of public number and service number for fear. Once the rules change, it is likely that all the hard work and effort in the past will vanish.

Take a step further-although the mobile Internet has been developing for years at a high speed, it's still like a newborn baby to some extent. Although there is a bright future, but in fact, the foundation is still weak, many of the rules have not yet been fully established, many do not have the voice of the group can only be on the cusp. The introduction of Apple's new rules may be a good reminder that it will die badly without foresight. And the turmoil caused by this new rule will persist until the development teams are adapted to become a convincing truth for all. (New discoveries of science and Technology, Constantine/Wen)

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