At the end of 2006, the computer hardware industry, "the most blockbuster" news is the processor chip manufacturers AMD and Canada veteran strength display chip design vendors ATI merger of this matter, the strong alliance will launch what kind of products? A time of disagreement, many future product information will be introduced into the hardware industry, when Nvidia easily through 7600GT, 6600GT and 7600GS products occupy a broad midrange market, but after the merger of AMD obviously unwilling to see this happen, launched a new x1650xt to carry out the counterattack, for the new X1650XT graphics card, what are the advantages worthy of praise, product manufacturers support level? I'm sure you'll see this article.
Why 800-1000 yuan Market is each card manufacturer battleground?
Jon Peddie Research, a market research organization, released a survey of graphics market share in the third quarter of 2006, noting that while low-end graphics were cheap, their revenues accounted for only 3% of the overall graphics market. On the contrary, the mainstream cost-effective products, although the price is higher, but accounted for the overall market income of three-fourths, so the end of the market in the world, 800-1000 yuan to become a major battleground is also obvious.
The report also pointed out that although the graphics card shipments have been kept up, but the overall income of the market has been further reduced, in the third quarter of 2006, graphics market revenue of 4.97 billion U.S. dollars, compared with the same period last year down 12.2%.
Why is this happening, graphics card market competition is increasingly fierce, many OEM factory's Low-cost graphics card is full of the entire market, all graphics card manufacturers are in the price, and the current consumers pay more attention to product packaging, which also makes the cost of graphics further increase, the profit further reduced. Another major reason is that IGP (integrated graphics) product performance is more and more strong, in the cost-effective has surpassed the low-end products. According to Mercury Research, another market researcher, the PC system using IGP products from 2004 to 2010 will be upgraded from 110 million units per year to 160 million units, with a growth rate of 13%, and a PC system with a IGP chipset is expected to rise from 58% to 67%, As a result, the market share of low-end graphics products will be less and less.
What makes X1650xt an ace?
Advantage One: 3:1 architecture to improve product performance greatly
ATI believes that the future of the game will be too much reliance on pixel rendering, the game pixel and texture ratio from the original 1:1 to 5:1 or higher, so the X1900 pixel units in the ATI year than the X1800 doubled three times times, and the texture unit remains 16. Today, ATI also introduces pixels in midrange and high-end products: texture =3:1 architecture. This also makes the X1 650XT, X1950pro graphics card performance leading Nvidia graphics in a series of latest games.
Advantage Two: 6XAA mode
In addition to adopting a new 3:1 architecture, X1650XT also has the common advantage of the ATI X1000 series -6XAA and Hdr+aa, which is unmatched by its competitor 7600GT. Nvidia graphics card after the second AA performance loss is very serious, and ATI 6xAA can be directly supported by almost all mainstream games, and very high efficiency, users can be based on the actual game to determine whether the operation of the 6xAA mode.
Advantage Three: X1650XT support third generation Crossfire
ATI also experienced three generations of changes in the Crossfire interface, although the DMS, Vhdci Crossfire interface performance is good, but its stability and cost are difficult to contend with Nvidia SLI, so ATI in rv570/ 560 on the redevelopment of the third generation of the Crossfire interface, this time on the chip on the integration of the multi GPU Interface, Crossfire again without the master, from the card points, using the Crossfire Bridge to connect two pieces of graphics cards, This design is somewhat similar to Nvidia's Mio interface design, which is named native Crossfire Interface, is made up of two crossfire bridges, each Crossfire bridge, so the entire 12bit@183mhz Crossfire System is 24bit@183mhz, can support the 2560x2048@60hz resolution, than the second generation of products more than a chip. So using X1650XT to build a crossfire system will be very simple, without the tedious work of the past, and users will benefit.
Advantage Four: The video card has a lower voice
The human auditory system is very sharp, so the level of sound is divided into many levels in db, as can be seen in the table below. It is precisely because the core power consumption of X1650XT has a qualitative leap, so the noise of the graphics card has been greatly reduced.
When testing the instrument placed in the video card 75 centimeters away from the place, at this time the entire PC generated noise around 45dBa, very close to the sound of indoor environment.
Vendor Support Level
Understandable, ATI once outspoken products in the short term occupy the market initiative, but because of its poor production and market strategy, which led to the existence of a market-free situation, which also made consumers sad, now x1650t has another treatment, in addition to the process and the structure of more advanced, More important is the difference in price, the price of 7600GT in 899 yuan, and x1650xt price in 799 yuan. Manufacturers certainly fancy this, has been designated as the recent flagship products, the market sales of X1650XT has more than 10 vendors to support, it can be said that the product from the launch to the promotion of the previous ATI is not available, it can be said that with AMD merger also in promoting its product promotion speed more powerful, More favorable to seize the market.
Future Trends and analysis
X1650XT will become the focus of the market before the Spring Festival, Nvidia obviously will not sit idly by, will 7600GT price quickly downward is one of its options, but the support of many vendors make X1650XT a mainstream graphics market leader, Nvidia wants to come up with a completely effective response in the short term is also not very practical, if the price is really to compete with, then the middle of ATI, the previous period of time, from 7600GT and 7600GS of the manufacturing process and price controversy show, Nvidia's current compression in the low-end market of the graphics card model is too much, the price competition between the manufacturers will have a very large impact on Nvidia and ATI video card contention. So we think ATI in the midrange market dispatched X1650XT as the main product. This strategy is very correct, it can also really be called ATI's main trump card products.