B2B platform Promotion Plan

The target audience of the B2B platform is generally small and medium-sized enterprises and individuals with jobs worldwide. In the promotion strategy, potential enterprise users will be promoted for each promotion channel, this helps you understand and use the B2B platform. The brand culture, products, services and concepts are communicated to target users through network means, so that more users can find us through promotion channels and form effective users.

I. Promotion objectives

Through extensive and effective promotion, the influence of the B2B platform is fully extended to every corner of the Internet, and a world-leading Network Trade distribution center is established, the most influential and vital B2B e-commerce Information Exchange Platform in China. We will build a secure, stable, efficient, fast, and practical comprehensive supply and demand platform for SMEs through professional services and advanced network technologies.

Ii. phased plan and work arrangement (the promotion plan should be implemented in four steps)

Step 1: during the construction and test optimization period, the website is mainly optimized for internal Seo and search engine optimization;

Work Arrangement: within one month after the website construction is completed, too long adjustments and modifications can only mean immature products for a website.

Step 2: log on to the search engines and navigation sites at the beginning;

Work Arrangement: Increase the number of external links and reverse links to improve the search validity and ranking of search engines. It will end in about 20 days after the start of promotion.

Step 3: During the development period, integrate and promote the website (such as blog promotion, BBS promotion, soft article news promotion, and other channels );

Work Arrangement: effective content promotion will be a long-term work plan and the most direct means to attract effective users. It is an important motivation of the B2B platform and can be appropriately reduced after stable traffic.

Step 4: stable period, including links, channel website alliances, brand store alliances, and joint promotion of distributors;

Work Arrangement: How to quickly integrate and develop existing resources is the key to rapid brand promotion and Internet B2B first portal. This is also a turning point for development after stability, the most extensive promotion model of the associated brand.

Iii. Specific network promotion work

Step 1: website structure integration and Seo Optimization

A successful marketing campaign must start with an attractive marketing product, and then carry out effective marketing promotion to start comprehensive integrated promotion.

1. Website framework and page content optimization: The content connection between page modules should be reasonable and the layout should be logical. In particular, the external links of the home page must be highly correlated and complementary, links between content pages must be related, which plays a vital role for search engines to capture more pages of websites. You should use the forward and backward buttons as few as possible to select whether or not the link page is opened in a new window. Use less images as the topic title, so that search engines can absorb all the content on the page as much as possible.

2. Design of meta tags and selection of page titles: keywords with heavy page weights can be extracted close to the page content and themes, but the same keywords cannot be repeated for n times, keep the same keyword within three to five times. Select the title related to the page keyword, which can be a descriptive text of the page.

3. Optimize the keyword density of each page: appropriately enhance the keyword density of the homepage and content page, but the page cannot be too many duplicates. The page content appears properly and the density is kept within 5%, reasonable keyword density plays a major role in enhancing the search engine's webpage goodwill and increasing the page's weight.

4. Page Link validity: avoid incorrect links as much as possible, check the validity and rationality of all links, and ensure the relevance of the link page content.

5. Introduction of effective website content: effective content is the basic factor that attracts users to browse the website and is also the foundation of the website. Providing rich and effective content is the most effective website promotion strategy, introducing the most effective content as much as possible is also an objective factor in the long-term operation of the website. Make full use of the high-quality content so that the website can provide valuable information to users, it also plays a role in the promotion of the website itself. Therefore, before the official operation of the website, the effective introduction of information is also very important and must be adhered to for a long time. Effective content Introduction includes: 1) Filling of enterprise information; 2) Filling of product information and business opportunity information; 3) Improving of information; 4) Filling of recruitment information; 5) Construction of a valid member website (refer to the website;

6. Make a reasonable website map: create a simple and easy-to-use list of Website Functions and modules for users, and display key modules as much as possible, such as enterprise channels, help centers, and Member registration, this allows users to quickly understand the main functions and basic framework of the B2B platform, so that users can find the content they need in a timely manner. Search engine spiderProgramA quick channel is provided for search engines to better understand the architecture of the entire website. It can search for other webpages through the internal links provided by the website map. Website map construction includes: 1) creating website map indexes related to the importance of website content for navigation, columns, functions, and some key content; 2) provide some brief description statements for each link, and add the keywords of the target link in the description; 3) because generally, only the first three levels of pages are captured by the spider, try not to use too-deep page links for website maps.

Step 2 search engine promotion

After targeted optimization, you can start all-round external promotion, that is, begin to submit the collection to domestic and foreign search engines and various big classification directory websites, at present, more than 80% of the domestic website traffic comes from all major search engines. while waiting for the search engines to be indexed, the company takes the initiative to submit a website search application to the Chinese search alliance and one search, search engines are submitted and indexed in stages based on different stages of development. Note that the submitted content must be standardized, including the website address, image logo, and description.

Step 3 publicity and promotion of effective website content

The B2B platform targets enterprises or individuals with jobs. Search engines provide diverse and diverse users with a weak purpose. What we need is effective access traffic, finally, a user group with high loyalty is generated. Therefore, effective content promotion on the website and extensive promotion on the user groups on the website are also an important channel for us to publicize, including Bolg, BBS, email marketing, viral marketing, Soft Text promotion, online advertising, and promotion of some activities:

Bolg promotion: Bolg space has been established on major blog websites. It is one of the B2B platform promotion channels and is used to publish various publicity materials.Article. For details, please refer to the article "network promotion method: blog promotion": http://www.qyseo.net/post/146.html

Email advertisement: currently, most email advertisements have become spam and cannot be very effective. This is mainly because of incorrect email object selection and email content design. For more information, see the article network promotion method: mail advertising: http://www.qyseo.net/post/149.html

Forum promotion: Promotion of BBS in general, including signature promotion, Forum member name, profile picture, text content promotion, etc. too frequent and straightforward promotion forms may cause resentment of other potential users, if you waste your energy, it will bring negative results. For details, please refer to the article "network promotion method: Forum promotion": http://www.qyseo.net/post/143.html

Post bars and some chat groups: including Baidu Post bars, Baidu know, Yahoo knowledge Hall, Sina love question, QQ chat groups and other timely promotion channels. Currently, this promotion channel is the lowest promotion cost and the most effective means for personal websites. Baidu posts bar, Baidu know, and Other Promotions will be more easily indexed by Baidu search engines, and the ranking will be higher. For details, please refer to the article "network promotion method: paste bar promotion": http://www.qyseo.net/post/150.html

Word-of-mouth promotion: it is one of the most effective promotion methods to allow users to actively promote websites and create a wide range of word-of-mouth marketing.

Campaign Promotion: it is a good promotion method, but not all activities can have an effect. If you want to have a good effect, you must have a good plan.

Online Advertising: Although online advertising requires money, the traffic it brings to the website is objective. It is important for commercial websites to provide high-quality customer traffic and advertising must be targeted.

Step 4 integration of website channels and Alliance websites

Friendly link policy: the relevance of website links is an important indicator for the website to increase the PR value and improve the Alexa international ranking. In addition, it also helps websites to rank among other search engines. Especially for Google, a large number of valid external links or reverse links will make it easier for Spider programs to find our website. But friendship does not mean that the more the better, the better, you must grasp a certain degree of scale.

Qianjia consortium and wanjia promotion: As one of the most extensive promotion and marketing modes in the long-term plan of the B2B platform, Qianjia consortium and wanjia promotion combine friendship links and partner strategies, relying on its precise understanding and grasp of users and the industry, it can effectively integrate the professional website content and traffic of offline channel websites, terminal websites, and friendship partner websites, A diversified Promotion Network System with fast brand features, mutual assistance and mutual benefit is formed.