BI Solution sharing: Building the real estate BI data analysis system

In recent years, the rapid development of China's real estate industry, industry integration has become a trend, gradually from regional development into a group of cross-regional integrated developers. However, for the ultra-conventional speed of the development of real estate enterprises, the challenges they face is also ultra-conventional. It is a very complicated system engineering to make scientific decision and balance resources rationally in the same time, under the limited capital and manpower condition, for many projects within the national area. Faced with this problem, enterprises need a transformative BI solution to fine-grained centralized analysis of company-wide data.

The BI solution has automatic flexibility, accurate and timely features that can help companies shift the focus of data processing from the original integration to data analysis. In the past practice, we found that for real estate industry background, data production of the industry, the data processing and analysis capabilities of business intelligence software must have the important characteristics. A domestic real estate giant in the use of sail soft business intelligence Finebi unique stability and big data processing advantages, from the following aspects of the data processing work:

Building a decision cockpit

Business Intelligence systems support a variety of database data sources, such as Oracle,sql server,db2 and so on, as well as excel,txt,xml file data sources, the system can be used to read the data source ETL conversion to adapt to the analysis needs.

Secondly, the characteristics of BI Auto modeling can avoid the business people to understand the database content deeply, reduce the repeated communication with the technician, and greatly reduce the time cost.

In addition, the traditional presentation of the report data is lack of flexibility and intuitive, using a variety of business intelligence charts can be graphically visualized data, multi-dimensional multiple correlation decision analysis, auxiliary decision-making.

Application of BI solution for precise market positioning and reasonable development

BI system can not only analyze the business data within the enterprise, but also can be applied to the external environment of the enterprise, such as analyzing the population distribution, housing conditions, traffic conditions, land utilization ratio of one or more areas, which are often guided in decision-making adjustment, helping enterprises to develop the plan according to local conditions in the follow-up development. such as the type of grade, floor height setting, and so on, from the inside out, from outside the information interoperability.

Scientific Sales Management

Real estate sales in various forms, marketing cycle is long, sales data has a strong real-time nature. The application of BI solutions can help the Sales department conduct various sales analysis, such as sales, money back, receivables, inventory, push, dynamic cost, DuPont analysis, funding plans and other topics of analysis, better from the data to observe the problem of the sales process.

Tap into new customer needs

Property sales are diverse, and real estate relies on customer demand for profitability, so it is critical for customer analysis. Through a complete BI solution, we can analyze customer consumption behavior, from the customer's age, region, income level, education situation, consumption patterns, preferences and other aspects, help marketers to identify the impact of consumer opportunities and ways to achieve a different level of customer precision marketing.

Powering the real estate industry marketing

Real estate industry, marketing-oriented, how to make effective marketing decisions and BI solutions and marketing business fit. The General Enterprise marketing team through this program can carry out sales growth and per capita disposable income regression analysis, personal purchase and group purchase real estate proportion of the fitting and analysis, real estate sales volatility regression analysis, from multi-dimensional comprehensive understanding of the market changes, timely adjustment of marketing strategies, optimize the sales model.

BI Solution sharing: Building the real estate BI data analysis system