Bing search engine for webmaster Optimization

According to the research on Bing's search engine, David Yin found that a considerable part of its website optimization is the same as other search engines, and some are slightly different.

Now I will discuss some suggestions about the Bing search engine for webmasters.

1) Seo and search engine optimization have three major elements: website content, links, and website structure.

These three points have been repeatedly emphasized in the past.

2) for names of file names and directories, Bing recommends that you use descriptive text to name them. Similar to butterfly.gif, it is easy to see that a butterfly image does not need to use meaningless text such as 0012.gif as a file name. Using a good file name and directory name is user-friendly, and it is also advantageous to robots sent by search engines. This is a win-win means.

3) The second is the directory depth. The directory structure should be as flat as possible, with no more than four layers. Unless your website is an authoritative website, the spider may not climb to layer 5 or a deeper level.

4) Processing of JS and CSS. Bing recommends that JS and style sheets be placed in external files. The advantage of doing so is to make the HTML file smaller and the loading time shorter. In addition, after external JS and CSS files, it can be shared by multiple HTML files for ease of modification and management. Users only need to download the file once during access, which also reduces bandwidth requirements. Bing recommends that the webmaster standardize the website, put the JS files under/scripts/, and put all CSS files under/CSS. In addition, you can prevent the spider from accessing these two directories in robots.txt.

5) Use 301 redirection when the page address is changed. At this point, the search engines are consistent.

Avoid using JS or Meta Refresh for redirection. This is not to say that this technology is wrong, but because it has been abused by spammer and has become the focus of cheating.

(6) customize the 404 error page. Bing recommends that you do not use the default page. Instead, you must customize a page that is similar to other pages. First, tell the user that the page you are looking for does not exist, next, it is important to provide a home page linked to the website, and provide the website search function, or the site map of the website, so that users can find the appropriate content.

Many methods of search engine optimization are the same. A considerable number of technologies are suitable for a search engine and other search engines. The general technology can have a comprehensive effect.