Book Hui: How to correctly infer Taobao ranking algorithm

As a senior Taobao seller, do you have the following three kinds of puzzles:

1, pay close attention to Taobao search rankings, but after many years still on the ranking factor understanding fuzzy?

2, no matter how hard, sales are not low, but in the home page is still someone else's baby?

3, helpless under, in order to survive, can only rely on the through train to bring traffic, the result of the larger flow, ranking more lean on the back?

Why Taobao opened a shop for many years, still know the ranking Taobao search fuzzy?

Because Taobao ranking is decided 3 million Taobao sellers benefit distribution of extremely sensitive issues. May be the fairness between sellers, may be to avoid disputes, may be to avoid competitors to emulate. But whatever the reason, Taobao will not be published ranking algorithm and the corresponding weight, even if the announcement is not insignificant.

I am in the book Hui: Taobao search ranking algorithm model depth revealed in this article, the "All Baby" ranking algorithm to simplify to a simple mathematical model, ignoring the majority of Taobao sellers are not math majors, nor programmers, still difficult to understand, the results of the call consulting busy bad assistant.

So, the following is from a more understandable point of view to analyze Taobao rankings.

Taobao rankings, directly related to Taobao buyers, Taobao sellers, Taobao's own three parties. Taobao ranking algorithm design has three main purposes:

　　First, improve the buyer's shopping experience

The huge number of buyers is the root of Taobao development and growth. Only attract and retain more buyers resources, can bring more business opportunities, in order to attract, accommodate more sellers!

Therefore, the entire Taobao, including Taobao search page on the right "to say that I use the feeling of search" and so on the details of the design, are reflected on the buyer's attention. Taobao ranking algorithm design, is no exception, the first consideration is to enhance the buyer's shopping experience, so that buyers can accurately find the baby they want.

From this point of view, we are in the ranking optimization, we should consider themselves as buyers, to think about the problem, especially in the promotion of popularity rankings (for the reasons described in "book Hui: Taobao search ranking algorithm model Depth" This article popularity ranking interest).

　　Second, let the interest (flow) distribution more equitable

Taobao "7.8 new rules", let Taobao Hangzhou headquarters three times besieged, negative news spate, it is enough to prove Taobao ranking Taobao sellers the significance of the decision to 3 million Taobao sellers benefit distribution!

The more research on Taobao ranking algorithm, will understand, why encounter "7.8 new rules" history unprecedented challenges, but Ma Yun is still, "we would rather shut down their own company, will not give up their own principles." Hear the words of Ma Yun, feel the new business civilization may not be far away from us!

As early as the end of 09, Taobao store navigation "credit rating" page, increased the "shop dynamic scoring" and highlighted the "store security services", while the "Seller credit" column narrowed and the default display "The last one months" credit score.

Taobao this move, let me immediately realize that credit integral weight proportion will fall, store dynamic scoring weight ratio will be promoted, small and medium sellers opportunity to! At that time, most of the small and medium-sized sellers to "big Taobao strategy" to squeeze the small and medium sellers living space strategy. )

So immediately actual combat, and will optimize the details of the summary, used to guide their own Taobao distributor. Six months after the implementation of Taobao "7.8 new rules", the vast majority of distributors shop traffic and sales, not only did not decline, but doubled the rise.

Write here, think of Taobao Search and algorithmic technology director Wende before a period of time said, Taobao search rankings optimization, to homeopathy and for!

Here need to affirm, Taobao propaganda "big Taobao" strategy, not to the better rankings to Taobao Mall, thus squeezing small and medium sellers! But through the "big Taobao" strategy, absorbing more outside the station resources, Taobao bigger and stronger.

This can be found in Taobao search ranking factors inside the test (see "Book Hui: Taobao search rankings algorithm model Depth" This article all baby rankings related to the description).

　　Third, Taobao's own interests

Taobao search has been trying to rank algorithm and weight factors, written in detail, but always have scruples. Because in any case, can not avoid, affect the interests of Taobao.

Yesterday, and friends to the Wu Museum, the road received an assistant telephone, said that there is a personal consultation through the issue of the train. When it comes to this three-diamond shop every day through the train cost is 5000 yuan, my first sentence is that his baby search rankings must be very poor, especially popularity rankings!

Not because of the poor ranking, had to invest in the through train, but because in the through train investment too much, so the ranking is poor. Although Taobao can do it, in order to give up its own interests, but also always in the "fair" and "interest" to find a balance between. Taobao profit is that these are not bad money Taobao shop, but as a seller, who do not want to spend the money more value?

Taobao in order to be fair and transparent, has made a lot of concessions in its own interests. I have also been wanting to disclose the most important ranking factor that concerns Taobao's interests. Know that too many sellers, will more affect the interests of Taobao, and then Taobao may change the popularity of the weight factor ratio, thus closing small and medium sellers last chance!

Taobao's current ranking factor weight ratio, from the big side, can be said to stand in the "impartial" angle of design. Also only in-depth research ranking algorithm, while standing in 3 million Taobao sellers, as well as 200 million Taobao buyers perspective to consider the problem, can really understand Taobao, will not happen "7.8 new rules" This irrational event!

Taobao search rankings on the optimization, without affecting the interests of Taobao itself, will be in my blog to Taobao search rankings do a special in-depth analysis, but also welcome a lot of exchanges.

The copyright of this article Taobao ranking Research network, welcome to pick, please note the author and the source!

Author: Book Hui

Starter: www.cn006.com