Bricks for Bricks: Digg pushes social networks forward

Internet

In improving readers ' access to information efficiency, the digg.com model, which has been prevalent in China since 2006, has become a sought-after target for entrepreneurs. It is understood that this site was established in October 2004 in a few months time quickly became popular, by the media's extensive attention. As of last November, digg.com registered more than 80,000 people and had 500,000 visits a day, according to Business Weekly, and the figure was growing at a rate of 100,000 times a month.

How does China's Digg website smile to the end in the Internet? Looking for a profit model that belongs to you? The Chinese webmaster station specially plans to "look for China's Digg mode" series of reports, together with Digg Webmaster Explore Digg mode.

Brick (www.banerzhuan.com) founder of bricks and mortar to accept the Chinese Webmaster Station interview, on board the brick operation and "find the Chinese Digg mode" topic and interaction with netizens. The following is a transcript of the interview:

CHINAZ:Digg.com became a myth, as an innovative press release model in the United States has achieved great success. Then China appeared a large and small more than 10 Digg class sites. I would like to ask bricks to talk about their understanding of Digg?

Bricks: In rhetoric, we don't think digg.com is a myth, at best a miracle. And for the definition of success, Digg.com's success in business has not really been achieved, digg.com should say 60% of the road to business success, because Digg.com has not yet created business value for its owner Kevin Ross. So how does Digg create a unique business value is not a good conclusion, may be the only way to increase the flow of traffic, corresponding to advertising revenue.

Board bricks do not think Digg mode will have too many unique business models, the emergence of Digg model allows us to see the social crowd in the real performance of the Internet, that is, the desire to be in a public situation to be concerned about the needs.

To put it simply, Digg's success in America is accidental, and of course you can say that releasing news in such a pattern sooner or later will lead to a hot topic of popular interest.

chinaz:2006 in the media industry that more likely to be about blogs, SNS, Granville Guest, etc., on the Digg site is very little reported. Can you talk about how you thought of creating a Digg site?

Bricks: The main task of the media is to attract attention, create attention and make the newspaper more circulation, so their hot topic does not necessarily reflect the real situation, such as the blog in 2000 has been square east to mention many times, Now it's just the media to add to Web2.0 a definition that they can understand.

In fact, for board bricks, began not to select a function, such as blog, SNS, Wei Guest, etc., we just want to set up a platform, so that those who want to in-depth discussion of Internet friends can communicate on top of each other, this is our most important purpose, and Digg mode is we after a variety of trade-offs after selected, It didn't occur to me that the model was innovative, that we were choosing Digg in terms of our own needs, rather than seeing Digg and Digg.

What we find more interesting is the research that uses the Digg model to aggregate user preferences. What is the user's community activity trajectory in Digg mode, which reflects the user's psychology? ......

Users can participate in the interaction through the article comments on Digg mode to express their views.