Business Web site Design Strategy

web| Strategy | design | Site believe that a large number of people know that many of our domestic web site design projects have a feature, that is the design and production confused. The so-called design site, is simply the customer to the data graphics, regardless of any other factors, such as whether the site to achieve the expected business benefits, so that the site really give users the information they want and services. As a result, a large number of sites in vain, became a waste of time, money, manpower, and finally set up to occupy the network space of a bunch of people to take the file combination. Because the general Web site production technology is very easy to master, so the ability to create a site is everywhere, in can and can design, people's boundaries slowly blurred. Many people realize that the site design, may be the interface to do a beautiful point.
In fact, the design site is far from so simple. The web as a new media, its purpose is very clear, for an enterprise, the site exists for commercial purposes. and realize the commercial purpose of the site, not through good planning and excellent creativity, it is impossible to achieve.

Below, the basic steps of web design are briefly described in the web design theory that I have contacted and learned.

1. Establish the purpose

The purpose is the center of Web site construction, and also the most important factor of guiding design. The goal can be simple, but not obscure, web design and implementation will be very difficult. The user's expectations of the web, and what the web really can do well to achieve the general gap, how to communicate with users, to reach a consensus is a Web project at the outset to solve. The goal is to refine into clear goals that can be clearly described, and the clearer the goals, the easier it is to control and implement them. Because the goal of the web may take a long time to achieve, so in the premise of maintaining the overall development strategy, you can have a clear definition of the purpose of different time periods, so that not only the center of development can not be deviated, but also easier to evaluate the effect, with a view to formulating countermeasures. The web is a special kind of media, so the designer must understand and understand the characteristics of the media, although the design is common, but for the web, there must be design considerations for its characteristics.

Compared with traditional media, the web has the advantage of the structure of its information system and hypertext link, which enables users to find the information they are interested in faster than print. In the way of information representation, the Web can express multimedia information and is better than print. The biggest advantage is interactivity, which is unmatched by any traditional media. But the web also has its shortcomings, because we often contact the Web mainly implemented on the screen, so users read a lot of text on the screens, the eyes are easy to fatigue, and on the portable this point, the current computer is not compared to print. Compared with the TV media, TV as a media has existed for decades, whether from the number of users and familiarity with the user, as well as the performance of television in the dynamic image, are better than the web. Although the web can play video smoothly on the basis of increased bandwidth, in general, viewing dynamic images from the web is not realistic, and the above dynamic image refers to a pixel-like video. However, compared to television, the interactive performance of the Web gives users more freedom of choice, better communication with users, and bring special experience.

After fully understanding the characteristics of the site's target users, and the characteristics of the Web, the user's various characteristics of the design work can be started.

2. Building Information System Architecture

After analyzing the purpose of the site and the characteristics and requirements of the target users, so that the information can really meet the needs of users, you must design a site structure that is easy to pass information. Navigation system and the hyperlinks in the page is the user's most direct interaction tool, but also the external embodiment of the site information flow. Information architecture is a site of the skeleton, but also whether the site can achieve a smooth expression of information is an important factor.

Determine what technology to use, technology is the most basic thing to achieve the site. But the latest state-of-the-art technology has been vastly different on various computer platforms, and some are not even supported. So in order to ensure that as many target users to the normal browsing site. In the use of technology to be cautious, can not blindly adopt the new technology. The same and browsing is related to the size of the site file, file size, download speed will be slow, if the download speed of the page beyond the user can bear the limit, then users will likely abandon the site's browsing and turn to other sites.

3, the site of the graphical user interface design

The user interface is an important tool to help users navigate the site and control the interaction with the site. A good interface should be to help users find the information they need very smoothly. In the design idea, try to use familiar, already about moralize custom to design the user interface, because the user may have some experience of site visit.

In this part, designers have to do the following: The enterprise culture is a good integration into the interface, a reasonable allocation of suites to ensure that the message, beautify the interface to make it more attractive, to ensure that it can bring users a comfortable site experience.

These are the steps the Web designer has to go through in the design of the site, and after these steps, the site and test site are implemented using technology. This is not within the narrative of this article.