Business Weekly: Microsoft expands new business to suppress Google

Microsoft, a software giant, signed an acquisition agreement with telephony speech recognition company Tellme Networks to offer more services that surpass mobile search in order to take a dominant position in the competition with Google.
Because Microsoft and Google are in a bad competition in the Internet field, the company is actively taking measures to ensure that it should not lag too far in the process of porting network search to mobile apps. In March 14, Microsoft announced the acquisition of Tellme Networks, the leader in telephone speech recognition.
This agreement helps Microsoft develop its business in the ever-growing mobile search service market. For example, if mobile users are looking for a nearby Starbucks cafe, they may soon be able to call the Tellme service through their mobile phones and then display a map on their mobile screen, indicates the location of the nearest Starbucks cafe. Microsoft has established extensive relationships with Mobile phone service providers that use its Windows Mobile technology. Now, it can use most of the relationships established between Tellme and wireless service providers for business development, including AT&T.
Google hopes to compete in the mobile search field, but it has no advantage in the mobile market. "This acquisition puts Microsoft and other service operators in a position that defines the experience of mobile search in the United States," said Matt Buss, project director of The Kelsey Group, a market research firm ." Furthermore, Microsoft may combine mobile search with its online advertising technology to launch a service named adCenter, allowing service providers to provide free mobile services. At present, Tellme has nearly half of the catalogue help phone numbers in the United States. It can provide free services as required by phone users to advertise.
The terms of the agreement between Microsoft and Tellme have not yet been made public. Credit Suisse analyst Jason Mayard estimates that Microsoft will pay $ More than 1 billion to acquire Tellme. Microsoft expects the agreement to be completed in May. Tellme will still be located in Mountain View, California, and its 320 employees, including senior managers of the company, are expected to join Microsoft. The agreement can be traced back to a contact between Microsoft CEO Steve Ballmer and the founding management team member of Tellme, hatdy patway, in January. His chat with Ballmer led to a meeting between Tellme's co-founder and CEO Mike and Ballmer, and finally finalized the protocol framework.
Ballmer believes that Microsoft's outlook on Tellme surpasses that of mobile search. In fact, Tellme has not been acquired into Microsoft's business, and its main business is still the mobile phone business. Tellme will be part of Microsoft's business department, which is responsible for its extensive application of Office workbooks and text processing software, as well as its updated cooperative technologies. Microsoft will be able to sell Tellme services. FedEx, Domino's Pizza and American Airlines have already provided these services to their customers. It will integrate the voice instruction technology of Tellme into Office applications, give users a contact list in Outlook, and combine teleconference with simple voice instructions. "We fundamentally think that voice is a way to improve productivity software interaction," said Jeff Ricks, president of Microsoft's Commerce Department ."