Click-to-call: new network advertisement Mode

At the end of August, Google reached an agreement with eBay to jointly work on the click-to-call cooperation project.

Click-to-call: according to the statement published by Google, it means"Click an icon or link in the product or service advertisement to enable a network voice call.SkypeOrGoogle Talk, Directly communicates with advertisers of eBay or Google". In fact, this agreement is still "pay-per-call" because these calls will never be free for advertisers.

Is it a good idea for customers to directly connect advertisers by clicking on a call?

This is a huge leap, but you have to consider some issues. For consumers, they must first download software related to Skype or Google Talk. It is also known that many companies do not allow employees to install any software on their computers. Second, without the use of external devices, such as headphones or microphones, a single VoIP (Voice over the Internet Protocol transfers voice over an IP network, although the application of VoIP in the United States has increased, but the application rate is relatively low ). In addition to Software downloading, You need to purchase a secondary device. Of course, you also need to consider the need for broadband connections. In addition, possible malicious calls, PR effects with negative effects, and phone frauds are also a must for planners to consider.

Will advertisers benefit from this new advertising model?

Two types of advertisers will benefit from click-to-call advertisements in the near future. They are providers and service providers of technology products and computer products because their customers are more likely to accept new technologies. In addition, clicking on a call advertisement is also suitable for lawyers, because they usually have front-end calls. However, do some sellers who cannot handle these calls or answer the call in obstacles (for example, many local merchants cannot even speak English) need to invest additional manpower in clicking the call? In addition, some sellers or small businessmen do not even have their own websites. In some industries, the business hours are different from the traditional "9 to 5". Can advertisers still operate these "Click-to-call" advertisements? For some sellers, clicking a call is not a good choice.

Reference: other online advertising models and charging standards