Color, function, solution Outlook 2007 Printer Market

According to IDC 2006 second quarter released analysis report, multi-function printers, supplies and projector products in the Chinese market continued to be insured for rapid growth. 2005 China All-in-one Machine shipped 1 more than 1.6 million units, an increase of 51.6% compared to the previous year. Whether it is inkjet models, or laser models, are showing a rapid growth situation. In the education industry, with the advancement of Education informatization, the purchase and renewal of printers and other equipment also has many new trends. Due to the development of educational information and regional differences, all types of printer products in the education industry have a greater market opportunities, in particular, has been welcomed by the vast number of educational users of double white laser printer, but also in rural primary and secondary schools, modern distance education projects and other projects in the bid. At the same time, with the popularization of applications, the demand for high-end printers and print system services in universities is growing, and the market is continually springing up more opportunities.

Features will be more diverse

Although the technical development of the printer in recent years has been very small, but in low-end products are increasingly integrated with the original use of high-end printers, users can use a lower price to buy more practical products, such as double-sided printing function, has now become a basic mainstream laser printer standard configuration.

At the same time, the same product line model is also more diverse, a printer often has two or three functional configuration of different models can be for different needs of users to choose from, such as HP's Laseriet 2400 series laser Printer A total of 7 different configurations of models to allow users to choose, A subtle grasp of user needs is becoming a new competitive tool for manufacturers. In addition, as a highly integrated function of the product, the All-in-one machine its characteristics are being more and more users of concern, the replacement of the trend of single function products will be further clarified, the Department of the use of the All-in-one machine is also more than previously purchased, the advantages of saving more suitable for the new purchase or upgrade the equipment of the education user choice.

Color will be more popular

With the development of technology and the decline of prices, 2007, the popularity of color laser printers will be more rapid. Color files deliver clearer, clearer business information than black and white files. Although the use cost is high, but the message is more effective. In the education industry, some of the teaching and research departments of primary and secondary schools have procured some low-end color laser printers, while the university mainly uses the Black-and-white laser printer and All-in-one machine, but in some schools the application of color laser printer is gradually increasing, especially to meet the needs of some disciplines. 2006, the price of color laser printer has experienced a continuous downward adjustment, the price of mainstream products has been approaching the key price of 2500 yuan, some products in the end of 2006, the price has been reduced by 2000 yuan, 2007 color laser printer will become 2000 Yuan Office business New choice.

2000 Yuan Market competition is more intense

2000 Yuan is a suitable for small and medium-sized users to buy printers reasonable price, with the vigorous development of SMEs in China, the SME market is growing into a demand for a huge market, all manufacturers are crouched to it. And this part of the user most needs is the performance price than the excellent printer, and according to the relevant manufacturer's survey, 2000 Yuan of printer products will be the most concerned about a price range. In 2000 yuan This price range has "the Elder class" The Black-and-white laser printer, also has to lay down the value the color laser printer, at the same time also has some specially for the commercial application design inkjet printer, the product characteristic difference is big, the choice scope is broad, will inevitably cause the market competition the fiery.

The solution will be the industry sales focus

Because of the increasing information, the traditional concept of printer procurement has been challenged, and the demand for documents and data management by large enterprises is increasing. Industry procurement is no longer a separate hardware equipment procurement, as a mature modern enterprise, the adoption of a solution-oriented overall procurement program will gradually become a consensus for more corporate procurement. At the same time, the professional customer service team and service strategy will become the decisive factor in the industry market, professional reserves and the design of the project will be the key to competition.

Products worthy of attention

Richer Black-and-white laser Printer-canon Lasershot LBP3360

The laser printer's function is more and more rich, especially the entry level Black-and-white laser printer, besides the price is more attractive, the product function is also richer, standard double-sided printing, the Network service and so on already is not what unusual function. Canon department-level high-speed network laser printer lasershot LBP3360 printing speed up to 21 pages per minute, home printing about 9 seconds to Yao, standard double-sided printing function, in addition to providing USB2.0 high-speed interface, but also provides 1 10Base t/100base-tx network interface, You can connect the printer to the local area network to achieve a shared print. The use of drum powder in one type of supplies, at the same time provide two kinds of capacity for different printing volume of user choice, the standard capacity of CRG 308 drum printing volume of about 2500 pages, large volume toner cartridge CRG 308ⅱ Print volume of about 6000 pages, compatible with PCL5E/PCL6 and ufrii print language, can quickly handle printing tasks , improve team productivity.

2000-Dollar color laser printer-HP Color LaserJet 1600

From now until January 31, 2007, HP color LaserJet 1600 color laser printer to promote the price from 2999 yuan to 2199 yuan! As a representative of HP's low-end color laser printer, its promotional price is close to the price of a black-and-white laser printer. HP Color LaserJet 1800 has 16MB of memory, final print resolution of 600dpix600dpi, black and white color at the same speed, can reach 8 pages per minute. At the same time, it uses 0 seconds preheating technology, home output time to 20 seconds, the monthly print load is up to 20,000 pages, the use of drum powder all-in-one design, 4 color separation (cyan, magenta, yellow and black cartridge), random with a set of about 1000 pages of supplies.

Lower-cost inkjet printers for consumables

As a follow-up to the Me series, the ME2 series not only inherits the "affordable, affordable" style, but also uses an independent split cartridge design. ME2 Black ink Price is only 39 yuan, as an entry-level inkjet printer, black and white printing speed of 22ppm, and color upgrade to 12ppm, printing accuracy of up to 5760dpix1440dpi, and the ink droplet size of only 3 slightly liters. The Me series low ink cartridge prices have been welcomed. ME2 series can not rely on the price of ink cartridges to achieve success deserves attention.