Competitor Website Analysis Introduction Novice Read Farewell to the rookie era

If you want to say goodbye to the outside chain Commissioner, only responsible for forum posting promotion or QQ promotion and so on, then you should learn to analyze the optimization of the competitor's website, when you have produced a comprehensive analysis of the competitive SEO situation this idea, in fact, your consciousness has begun to revive, You hate just hair outside the chain of the status quo, you make ads numb, you posted on the forum to vomit, QQ add to add to be soft, you do not feel the keyword ranking changes in the end and their own a few cents of the relationship, if you are an SEO personnel, then should now start to learn to analyze the competitor website optimization situation, Farewell rookie SEO era, from the analysis of competitors to start. The beginning of the play too much, below directly into the subject.

Analysis of the competitor is strong and the difficulty of the keyword, the site itself is to be the first to consider the optimization, from the site structure and page design for the keyword optimization, can reflect the strength of the opponent. Search a lot of industry keywords, sometimes in front of the site is just outside the link to do too good (have to buy), and station optimization did not do well, this is actually our opportunity, this is a piece of market.

When you really start working on a website's SEO work, SEO rookie should be in-depth analysis ranked in the top five Baidu one or two sites, study every detail will let you have found the surprise, these effective optimization skills usually you do not learn, or someone mentioned you will not pay attention to the analysis of powerful opponents SEO situation, We are all a heavy and serious mentality ...

You should at least see in the following ways whether your competitor's site optimization is done well--

A, each page title tag contains keywords?

B, is the URL standardized (static, 301, default preferred domain)?

C, the site for each level of the set is clear and reasonable?

D, in-site page link structure is reasonable and effective (can be dead chain check tool analysis dead chain, error link)

E, the level of the site is too deep, from the first page to the final content pages need several times? Two or three times can you handle it?

F, whether each page uses the H1 and H2 label, whether the label contains keywords. (The H1 and H2 's magic is understood in the station optimization)

G, the site navigation using what is the way, is JS script, flash, pictures and so on spiders can not crawl the technical means?

After reading these points you can have a general idea of the competitive site optimization after the site optimization of the website, each page you can easily see some traces, ordinary site on top 7 points will never do very carefully, generally there is no such traces, so this simple analysis, You can already see whether the site has done the most basic SEO optimization. In the Rookie SEO forum once a newcomer asked how to analyze the opponent site, I usually put this 7 points to him, if SEO rookie even this will not do, also do not want to do, alive still have what meaning ...

The following is an advanced section of the analysis competitor website--

　I. Competitor website TRAFFIC Estimate

Roughly understand the traffic situation of the opponent's website, can more intuitive feel the strength of the competitor, if not hung too much click ads, then this directly reflects the ranking strength of the competitor's website.

Unless you have a competitor's statistical tool to view the code, the exact traffic you are not directly aware of. But SEO can use Google Trends can query to the approximate flow of opponents, if you do not know Google trend, immediately to Baidu, Google. Several recent domestic flow of the query tool also has flow estimates, I think is not very accurate, from the Rookie SEO forum traffic statistics, often up to twice times higher. Google trends may sometimes be one times the difference in the flow estimates, but this has been able to meet a large part of the demand, and familiar with this rule you can have a good idea, than arbitrary speculation about the flow of opponents too much.

　Second, quickly diagnose competitor website

The most important thing to quickly diagnose an opponent's site is to include the 7 most basic steps we've just mentioned, and then add some work. To understand the opponent page of a roughly included ratio, to see whether the correct spelling of the document, understand the current list of opponents, the current number of chain, and then query the main keyword rankings, this step without in-depth analysis of the composition of the chain, the first general understanding.

　Third, understand whether the competitor website has the brand effect

Similar products site users are willing to believe that the same type of site in the company's brand better site; If you want to do in the industry already has such a brand site, then your SEO is very difficult, this is not only SEO can solve the problem. For example, you want to do a webmaster network, through SEO I think within a few years beyond Chinaz and A5, you have to optimize SEO this keyword, a short time is not always beyond the seowhy, I do rookie SEO Forum also understand this, so avoided ... As SEO personnel, in the keyword ranking when you must understand the brand effect of this, because the site's brand, the user's viscosity and experience will affect SEO rankings. You can even imitate such competitors, in the early stage to achieve the results of common progress, for you will be carrying out the SEO work to lay a foundation.

　Iv. analyzing the operating mode of competitor website

How long has he been in the forefront of Baidu home page? Why is his website so popular, and by what means did he do it? First you should be based on your specific industry situation to analyze the opponent's site users, in understanding the opponent site and you will be SEO site positioning, you can search in Baidu and Google related information, Look at the Internet industry and users have any comments on him. Then you can further look at the content of the opponent's site, from the site introduction, contact information, operating history and so on, through this stage of analysis you can roughly locate the competitor's website operating mode.

Five, in-depth analysis of competition to say that the chain composition

After completing the four steps above, basically all analytical work can come to an ending, from our SEO point of view, but also need a complete in-depth analysis of the external chain of opponents of the organization, after this step can be more careful to feel the power of the opponent's site, you can work on their own SEO difficulty has a overall grasp, Query external links suggested by Yahoo query, although only see the front 1000, but the weight of the external links are generally high in the front. The competitor site's external links query out, and then to refine analysis, such as the quality of the link, the number and quality of links, whether the purchase or other means to obtain one-way links, how many are soft text links, whether there are some mass and the traces of the station group and so on. Then when you think it is appropriate, stop analysis, the current link data statistics, in the estimation of the feasibility of good operation at the same time to consider whether they can apply these advantages and practices to their upcoming SEO site. McGrady believes that carefully do these work you will initially bid farewell to the SEO rookie stage.

Yesterday in A5 wrote a Chinese-style SEO: Anyway, I'm a letter. This article, from the site was k to the new registered domain name www.hxingm.com This 10 days, I have a week in the analysis of competitors, in the clear request to use the most formal most consistent with the "national conditions" of the SEO method to do the site, spend a week of research Competitors I think it is worthwhile, I believe that the prophase completes each research work subdivision, then uses the long-term strong execution ability to carry out, surpasses all competitors is not the illusion, in this hope all SEO rookie early sublimation realm, becomes the industry leader.