CPA and CPC Advertising what is the difference between CPA and CPC?

CPA Advertising

The CPA (each operation cost, the price per action) Pricing method refers to the actual effect of advertising, that is, according to the response of the effective questionnaires or orders to billing, and unlimited advertising volume. CPA Advertising is the most common form of advertising in the network, when the user clicks on a website of the CPA ads, the station webmaster will get the corresponding income.

Disadvantages

Advantages

The high price of CPA advertising, as long as willing to seriously promote, can get good profits.

Defects

This type of advertising also has shortcomings, it fully consider the interests of advertisers while neglecting the interests of the site owners, has been more and more the resistance of the site owners. Most of the site owners are not willing to take high-quality ads to place the popular products of the CPA ads, because the advertisement is clicked by the visitor will trigger the Netizen's action or other follow-up actions (such as the registration account number, watch movie and so on action), the biggest decisive factor is not the website itself, but is the product itself many elements ( such as the product by the popular degree and whether it has a cost-effective advantage, the company's well-known degree, and so on, as well as the current users of online spending on the affordability of factors, so we put ads to think twice before the line.

CPC Advertising

CPC advertising is the most common form of advertising in the network, it is the abbreviation of the English word cost per click is to pay ads every time, when the user clicks on a website of the CPC ads, the station webmaster will get the corresponding income

Pros and cons

Advantages

CPC (costing per click): each click Cost. Charge at once per click. This method plus click-through restrictions can enhance the difficulty of cheating, netizens each click will bring real traffic or potential consumers, such methods plus click-through restrictions can enhance the difficulty of cheating, but also the best way to promote the site site.

Disadvantages

However, such methods have a lot of operating advertising sites feel unfair, for example, although the viewer did not click, but he has seen the ads, for these see ads do not click on the traffic, the site became a white busy. There are a lot of websites that are not too happy to do this kind of advertising because it seems that traditional media have never done this.

In addition, clicks on the ads have been dropping. In the 1999, the banner ads on the Web page were usually up to 10%~30%, and most of the flash ads that were beautifully produced were less than 0.5% clicks. While the total amount of internet advertising is still rising strongly, it is clear that the effect of clicking on ads is getting more and more questionable.

The difference between CPC and CPA

CPC clicked even if the CPA is asking for practical results
It's like a supermarket promotion, a small advertisement, a person who sends an ad has two kinds of calculation criteria:
1. How many advertisements a day are distributed (CPC)
2, how many people with the ads you sent to buy things (CPA)
Both of these methods are to be clicked on the ad to be billed.
CPC (per click Cost), in this mode advertisers only pay for users to click on the behavior of the ads, and no longer pay for the number of ads displayed. This method plus click-through restrictions can enhance the difficulty of malicious clicks, but also the best way to promote the site site. However, such methods have a lot of operating advertising sites feel unfair, for example, although the viewer did not click, but he has seen the ads, for these see ads do not click on the traffic, the site became a white busy. There are many websites that do not want to do this kind of advertising.
CPA (cost per action), this method refers to the actual effect of advertising, that is, the response to the effective questionnaires or orders to billing, and unlimited advertising volume. The valuation method of CPA has certain risk to the website, but if the advertisement is successful, its profit also is more than the way of the price of CPM. Advertisers to avoid the risk of advertising costs, only when the network users click banner ads, linked to the main advertising page, the number of clicks paid to the advertising site. Therefore, this billing model for advertisers is no risk, but in the site owners are not very popular.