Crowdfunding is a "story king."

Does crowdfunding look a bit like group buying? Perhaps the crowdfunding more emphasis on cultural creativity and technology type, more small, and buy more emphasis on local life services, take the public path.

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Wen/Zhang Shule

Published in "Zhuzhou daily" January 4, 2016 rooftop commentary edition

According to reports, December 26, China's first Internet crowdfunding leaders two-gen summit in Zhuzhou Tianyuan Shunyu Industrial Park opened the curtain ... Zheng Lin, founder and group chairman of the world's largest Internet crowdfunding platform, "everyone voted", was invited to give a keynote speech.

The news read here, I have no heart to see anymore. The first, the largest, the leader, these look at the high-end atmosphere on the grade of words added together, always give a person a very flicker of feeling. Of course, it is not surprising that in Beijing, a National Convention center may have several such "summits" every day.

Go back and talk about how crowdfunding is going. In fact, this is not a magical concept. For example, you are a talented character, want to run a crosstalk session in Zhuzhou. In the past, preparatory work in addition to rehearsal, is to pull sponsorship. If the popularity is good, maybe the neighbor's aunt, uncle, home of the seven aunt to gather a member, you this performance also became. Then, on the day of the performance, the next look at the table, are all gift tickets.

Crowdfunding is actually such a thing, just before you run errands, find friends and relatives to raise the start-up funds, and now, put their own ideas, their past results and the blueprint for the future, put in crowdfunding online so a sun, perhaps this thing became. Originally, crowdfunding is the first thing that the people who play art tinker out.

The more straightforward point, the crowdfunding of those projects, are the future of the expectations of the present, the first to collect the tickets, the equivalent is a pre-sale. Remember in the creation of e-commerce basic model Long Tail theory of Chris Anderson that this "creator" book, he talked about in the United States on the crowdfunding platform, and his children to play the imagination, engage in some of their own hands-on technology gadgets, and then put on the internet to bask, we feel good, out of money, When it reaches the amount Anderson set (in fact, he estimates the small-scale production of the balance of payments), even if crowdfunding success, can be shipped.

The basic paradigm of crowdfunding, do not provide any equity or dividends, at most, you have a dollar meaning, you can draw, you out of the money than the price of some, you can get some extra small gifts, such as a crosstalk session of the first day or DVD what. What are the greatest benefits of this crowdfunding? is as long as you really have a good story, good products, even a very small number of goods, but also through the long tail of the internet to sell out, save a lot of publicity money. Like Crosstalk, Beijing opera and other types of art, perhaps Zhuzhou special favorite fancier not much, but Mickle, together into a hundreds of viewers of the possibility is still there.

Does it look a bit like group buying? Perhaps the crowdfunding more emphasis on cultural creativity and technology type, more small, and buy more emphasis on local life services, take the public path.

As for this time, the dominated of equity crowdfunding at the Zhuzhou summit is more like the role of an angel investor than the above-mentioned consumer crowdfunding from the fan economy. By the way, the early aggressively of the "return of the Great", behind the 89 crowdfunding investors, the total investment of 7.8 million yuan, and then because of the film fire, the average benefit of 250,000 yuan per investor, which is a bit like the middle of the equity crowdfunding and consumer crowdfunding, but also the current cultural product of a popular investment direction.

As for a deeper level of equity crowdfunding, similar to the investment to do shareholders, there is no very strong sense of investment risk, it is best to wait and see, first of all to raise a little gadgets, familiar with the play bar.

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Crowdfunding is a "story king."