Data application of Telecom people: Sales Guide system

text / Sail Soft legend Brother (ID: FR biaoge)

theyearsChina Telecom began to conduct a comprehensiveDeepeningReform,in thebasic business areas,Launcha " Small contract and inverted Triangle Service support system", Purposeis to build a front-line demand-orientedof CommunicationNew model of enterprise operation. in this unitin the wave of reform,Frontlinebusiness people from " want me to do " become " I want to do ", the enthusiasm of the staff Getgreatly improved. Informatization is productivity, telecommunication companiesurgent need to build a set of guidance at all levels of marketing personnel, comprehensive, thoughtful, meticulous, timely sales guidance system.

systemConstructionbackground

1. market-oriented business model: in particular, the development of small marketing units, the need to build a set of guidance at all levels of marketing staff, comprehensive, thoughtful, meticulous, timely sales guidance system!

2. Insufficient capacity of frontline staff : The data provided by various types of systems are of high demand for the professional competence of frontline sales personnel.

3, assessment management support is not in place : The evaluation of marketing units at all levels lacks a unified support system; After the small marketing unit, the existing systems of the first-line assessment incentive feedback is not clear, timely.

4. Simple and traditional way : The current demand is generally used in the form of external reports or send advisory forms provided, simple form, poor timeliness.

5, data security is not high : The existing system security level setting is difficult, the data risk is high.

Branch Zhiof DataAnalysisSupport Requirements

1. Fast Cycle response: provide daily, implement KPI data, timely adjust the data content according to marketing activity and labor contest.

2. data presentation to be meticulous: provides inventory-level data.

3. The classification comparison should be clear: Business Development volume, progress and gap, structure and quality, store sales and changes, branch rankings, etc.

4. support business to be comprehensive: development, maintenance, flow.

5. use the hierarchy to be clear: establish a four-level architecture, from the urban area, county Bureau, branch office to store, query content and identity role matching.

6. comments to facilitate the notification: top-down, higher-level reviews can be direct text messages to lower cell phones.

7. to penetrate the report to be flexible: can provide the whole district rural branch or optional projects for batch export.

Salesguiding the systemFunctional Composition

1 kpi indicator completion etc (time query dimension : month, year)

2, product sales: at any time to grasp the focus of business and product newly installed NET, key product package composition, Ju / sub-branch business Development ranking, task completion progress notice Span style= "FONT-FAMILY:CALIBRI; Font-size:16px "> et (time query dimension : Real-time, day, month, year);

3, product quality: provide the use of broadband products, mobile phone terminal structure, repair machine, As well as new user quality and risk control data (time query dimension : Live, day, month)

4 provide vip Customer quality, loss warning, terminal tracing, annual payment due reminder, old user change machine etc (time query dimension : day, month)

5, traffic management: Smart machine, do traffic, traffic packets and other traffic specific activities of various assessment data and progress information et (time query dimension : day, month)

6. Activity Tracking: Provide periodic Activities Progress Bulletin wait (Time Enquiry Dimension of : Day, month)

7, county Company module: customized reports for county company support personnel

Lianyungangthe practice of telecommunications

Lianyungang Telecom Co., Ltd.UseSail SoftFinereport7.0version Autonomydeveloped aAllthe report of the Sales guide system,andI have created a hierarchical rights management function,throughconditional filtering on a work number can be applied to the same report in different regions,differentThe filter view feature for permissions,Permissions FeatureA step further forward. by usingSales Guidance System,Lianyungangtelecommunications companies have achieved the following results:

1, the integration of multi-system data, the establishment of information support platform to complete the company level - District / County Bureau - min / Branch - store manager / grid Four-level penetration, fully support the small marketing unit work carried out.

2, all levels of management login system can see all kinds of development, maintenance, operating quality and other key business data, according to the day, month, year and other dimensions to see the key assessment indicators data and task progress.

3, All levels of managers can be SMS, mail push, mobile phone /pad Terminal login and other ways to timely and convenient to understand the task of the completion of reminders and related data.

4, management personnel and support personnel quickly found short board, positioning problems, the formation of data reviews notice and supervision dispatch. 5, different levels of management and operators to see different levels of data, the full realization of data security control.

Data application of Telecom people: Sales Guide system