Design experience: Product design and user experience

Source: Internet
Author: User
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Background: Pony is the company's chief experience officer and chief Product manager. This time at the product Summit Pony will be their usual experience of accumulation and exchange, experience a finer. This time sharing the research and Development Management department, the design Center organized some materials. The main case is qqmail and QQ audio-visual content. Take this as a demo to explain.

Pony's explanation is divided into three major parts: product design, product operation, interactive design .

In the opening first mentioned that the Internet similar products competition is fierce, only to seize the user's heart can continue to go on. Products to win the hearts of users, from a number of small points to win users.

The first part: Product design

This part, the deepest feeling is two words: core competence, Word-of-mouth . This part also emphasizes the pony to the product manager's quality, the developer's mentality expectation.

Core Competencies

Any product has the core function, can help the user, solves the user one aspect the demand, like saves the time, solves the problem, the enhancement efficiency and so on.

Many product managers don't pay enough attention to core competencies, not to say they don't pay attention to them. The core competencies are not only functional, but also performance. For technology-born product managers, especially to do backstage, for performance concerns, if they have the ability, confidence to do the core competencies of concern, will be eager to speed, backstage to achieve the limit. Now a lot of products are not done well, a big pile of problems. For example, the front of the Web page speed optimization, a lot of things can be optimized, a lot of speed up, do not know what to do before. The user endured a long time ago, while wasting our resources. Do not grasp, no one, it is said that the past. To put more effort into performance.

When it comes to core competencies, there must be a technical breakthrough . When doing audio and video, not to do others have something I have. Before the company did you have something I have, always ranked second third, although there are opportunities, but the lack of the first appearance of the loss of the user's identity.

The first thing to pay attention to is the hard indicators of your product , when you design and develop it, consider the external will evaluate it with your competitor. such as playback capacity, Occupy memory. QQ audio and video core performance and speed directly beyond the storm audio and video. This will be able to see a lot of users praise and Word-of-mouth. Therefore, if the QQ audio and video can not be a big problem, the momentum of development will be very good.

Hard indicators evaluation CPU occupancy, high-definition acceleration, there are also a lot of development direction, such as network playback ah, Exchange Ah, sharing Ah, is also a train of thought. Now all cut off, is to do the player, is the user's needs, pure user needs do not need how much money. HD, not a lot of people need, but the needs of high-end users (this is the back of Word-of-mouth creation will be mentioned). Only hard indicators satisfied , the user said, I this broken machine, Storm audio and video can not be put, QQ audio and video to put. This saying comes out, so the word of mouth comes out . The user knows that you are OK, the difference comes out. The word of mouth needs to be different .

The core competencies to achieve the ultimate . To think how to achieve differentiation through technology, people do not, or through six months to catch up.

For example, the user always commented QQ when the only reason to use QQ is to transfer files fast, there are groups. So these are our advantages, then we will play to the ultimate advantage. We need to think more deeply, to think about how to do transmission speed, transit ah. Offline transmission of documents in the Mail embodies is a transit point, oversized documents, it is not difficult, is to do. The product department quickly went to the test. User use of the amount is not necessarily large, but a few months, the word of mouth came. Users will say, I want to preach large files, looking for a half-day can not find the place to pass, all the scoundrels under the bad Qqmail, incredibly line. So our word of mouth came. Do a lot of testing, progressive volume, to see changes, because the expiration of the deletion, the cost has not been increased how much.

To be big, to consider how to achieve the ultimate so that people can not catch up, we have so many years in the IDC skill can not be wasted, we need to do. High-speed upload, metropolitan area Network technical secondary station, support high-speed upload ..., and found problems, such as not in the mail, how to experience in IM, this we should gradually consider to do in the back. Our goal is to make the user feel super fast, fast, so that the user experience is very good. These all require a lot of technology and backstage to cooperate.

Product development needs the product manager to cooperate. Now our product managers are not much of a research and development background. And a lot of products and services are required a large number of technical background, at present, we hope that the product manager is very senior, has done front-end, back-end development of technical research and development personnel to come, just graduated from the staff to do product managers are very worried. Good products are best delivered to a technical ability, experienced product personnel hand, will make everyone more at ease. If the product staff is too bad, let a lot of brothers to accompany, the result found that direction error is very wasteful and contusion team morale.

The hardest part of a product is the priority and order of priorities. To see which is the user's core. The function is good not to say has the user to use, the dosage amount, writes a report statistics under the flow proof is good. This is very wrong, good to see whether the user is to use this function, users need to use the real-time appearance. Tencent many product manager's passion is not enough, make out the product compare Da Lu Huo. Although not picky about what is wrong, but put out the user also did not feel, and finally fell through. Pony sometimes very sad, I hope you at the beginning of product design to think a little more thoroughly . Product managers need to invest more attention, different attention, the results are very different.



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