Design techniques: Graphic design of fonts

Article Description: The graphic design of the font small talk.

When you run into a design with a headline,

What are you going to do?

Turn the font? Try all kinds of fonts over and over again?

Let's see how the big wet is done.

Graphical video

Writing is a symbol of recording and conveying language, and its emergence is an important symbol of the progress of human civilization. With the advent of the graphic age, the relationship between text and graphics plays an important role in the design field, especially in graphic design. According to the design of the main elements of the international graphic design field, in this paper, the graphical representation of the graphic design is the cut-in point, the manifestation and expression of text graphics and the application of graphic design in the exploratory analysis, hoping to excavate the text and graphic design of more forms of expression.

American designer Paul Rand said: "Good design fonts are information and inspiration, yesterday and today, reality and fantasy, work and entertainment, crafts and art, consciousness and unconscious integration."

I usually see some of the text of the graphic works, briefly summed up some of the text graphics methods.

The method of splitting and reconstructing by using common usage superposition method of substitution method transverse fine vertical rough method of using the method of simple and fine method of placing the method of roll-leaf method with square method and upper and lower elongation method the method of divert by the method of structural transformation of severed limbs

Substitution method

The substitution method is to add alternative graphic elements or text elements in a unified form of text elements. Its essence is according to the content meaning of the text, use an image to replace a part of the font or a stroke, these images or realism or exaggeration. The local substitution of the text, is the connotation of the text exposed, in the image and the senses have added a certain artistic appeal.

Common usage

"Strokes common" is a widely used form in the creative design of text graphics. Text is a visual graphics, its lines have a strong composition, can be seen from the simple composition of the similarities and differences between strokes, looking for the internal relationship between strokes, to find the conditions they can use together, to extract it to merge into one.