Design theory: Provide better design for beginners

Why is it for beginners, not often heard for middle user design sounds?

But more importantly, most of your talents, time and resources must be represented by the majority of your users.
--designed by permanent intermediary users to provide them with the best interaction.

Excerpt from the "Software concept Revolution: the essence of interactive design," Chinese version, page 40th.

So the background here is a little discussion of how we can provide a better design for the novice as the domestic customer group changes.
(Spend a small part of wit, time.) ^ ^)

Novice more "new"

Let's take a look at statistics on the academic structure of the China Internet Development Survey Report:

Compared with the end of 2008, the current focus of netizens is still gradually leaning towards the low academic qualifications,
The percentage of Internet users in primary and below and high schools has increased. --09, 24th Statistical Report

Compared with the 2007, the population of college and higher education in the internet declined further,
High school, junior high school education accounted for the proportion continued to rise. The internet is becoming increasingly popular with people with low academic qualifications. --08, 23rd statistical Report

Continue to look at the academic structure, career structure, income structure, urban and rural structure and other chapters of the relevant data,
It can be seen that with the development of society and the popularization of the Internet, the proportion of Internet user groups is gradually becoming real society.
The continuing trend towards low-income, low education and rural population shows that the average IT skills of novice groups are declining.

These changes include the potential for users to start using the Internet directly, in the absence of a cumulative knowledge of operating system experience, such as interface feedback.
May even cross the computer platform, to the mobile phone and other Internet access devices to begin to understand the site.
So facing the change of the novice, if E-commerce customers are the same trend, our design is the corresponding preparation?

Are you ready for this?

Visit Jingdong and Alipay's registration page to see the first element to face: the radio button.

BEIJING-East Registration page: Add background images to the selection area to give the customer obvious visual feedback.

Screenshot from Beijing East Registration page, the time of December 6, 2009.

Alipay Registration page: The enlarged radio button, also has the obvious feedback.
Of course the designer may just want to balance the enlarged font, hehe. Have you found the title text of a small problem ah;

Screenshot from Alipay Registration Page, the time of December 6, 2009.

Take a look at Alipay bank selection, select the orange frame of the picture and reinforce the visual feedback in another way.

Pictures from Alipay Payment page screenshot, time December 6, 2009.

is there anything you need to be aware of?

Provide a better design for beginners, but make sure that the extra help doesn't become a hindrance because the novice grows into an intermediary user.

In other words, these additional help should be helpful to the intermediary user at the same time.
Back to the front of the Beijing-East registration page, the radio button visual cue design, for beginners is more like the Web form of choice.
For intermediate users, more obvious check feedback can be established on the basis of Winfrom.

Finally, give 2 examples of real life, although it is for the handicapped, but also the same song of different works. (The photo will be filled later.) ）

1. The tip panel behind the taxi front seat is a text note with a Braille panel made of transparent plastic.
Ordinary passengers will naturally ignore the transparent panel and see the printed text directly. Blind passengers read information by touching the concave and convex dots in the same position.
The information of two kinds of different manifestations does not bring interference to another class, nor occupy more space.
2. Slopes on sidewalks can help people with disabilities and provide convenience to the general population.
For example, the man with the trolley box ready to travel, the mother who pushes the baby car for a walk.

Reference and reference materials:
"Software concept Revolution: the essence of interactive design," The Chinese version, "Novice, expert and intermediate Users" section, page 35th.