Design theory: Think about the user-feel the Amazon

1, the expression of the page sign.

The page sign expression is very clear, the current page sign is outstanding, and the level contains the relation to be clear; look at the picture, at a glance, without wondering where I am in that part.

Don't believe it? What do you think is easier to read when comparing?

2, search, let me feel considerate.

The figure below is a combination of my search-grabbing graphs to illustrate the rationality of the search offer. Search under the top navigation, is convenient to find things, most people find things through here, so put in a conspicuous main position, the bottom of the page search, convenient to those who have already browsed to the bottom of the user, is not found and a bit distressed, at this time to see the search, really feel intimate ah! Each part of the content module, as long as the content of a little more to provide a search box, feel good convenience. To tell you the truth, the Chinese E-commerce site has not yet seen the search so reasonable.

3, first let you feel, do not enter regret.

This is the blog portal at the homepage of the Amazon website, design, taking into account that users do not necessarily see what they want, after all, the specific content of the blog you do not know (not as clear as the purpose of classification), so Amazon before you decide to go in, let you preview the content. This design does not allow users to waste the fearless time. Praise!

4, for your accounts, so that you intuitively feel the benefits.

I am in the price performance, I saw the comparison of the method, first marked the original price (cut off), and then marked the current, and below a row of numbers, it is for you to calculate how much money to buy here, so that you intuitively feel the benefits, temptation!

5, let the results of the review more intuitive, but also let the reviewers communicate and evaluate each other.

Amazon is not just the number of people to give comments, more to give a visual view of the level of comment this is the most useful, but also provides a comment on the response and scoring mechanism, so that communication more practical, intuitive.