Domain Name impact on search engines

Before the websites of many enterprises are going to be online, the domain names of the websites should be thought about for half a day. Domain names are very important in a sense. There are countless cases such as kaixin.com that fail due to domain names. HoweverSeoFor more informationSeoIs it so important. Make up and join his familyELiangshi Yiyou NetworkOfSeoTake a look at the course.

 

Domain name resolution affects website recording

Whether the domain name resolution is normal, which will significantly affect the website recording. Some time ago, Baidu also reminded the webmaster to useGodaddyOfDNSThe Resolution Server sometimes does not parse properly, resulting in a sharp drop in the indexing volume of many webmasters. Domain NameDNSThe domain name cannot be properly damaged due to instabilityBaiduspResolve to the correspondingIPIn the view of a spider, such a website is a dead website and naturally does not include its content. If the content of a Website Cannot be indexed by a spider, there is almost no optimization method. to optimize a website, the core content is the premise. So when webmasters choose domain name registration, they also need to pay attention to the domain nameDNSCheck whether the resolution server is normal. Do not optimize the resolution because of this small detail.

 

Impact of domain name containing keywords on Optimization

When registering a domain name, you may consider that the domain name must contain the primary keyword, which may play a corresponding role in optimizing the primary keyword of the website. This statement seems to be only applicable to Google search engines. for Baidu search engines in China, this is not explicitly stated in the algorithm. On the contrary, in Chinese websites, domain names registered by webmasters will be considered from the perspective of user experience. domain names that are as short as possible are more easily remembered by customers, and more easily express the brand awareness. Whether the length of the domain name will affect the optimization effect. I think the factors that can affect the user experience will have a certain impact on the optimization.

 

The website domain name does not affect the distribution of Weights

In website operations, some webmasters resolve multiple domain names to the same website directory, trying to allow multiple domain names to access the same site and increase the traffic sources of users. Baidu Platform Once clearly stated that accessing the same page with multiple domain names is not conducive to improving the ranking, because multiple domain names are scattered outside the chain that should belong to a separate domain name and thus affect the weight, it is not conducive to obtaining a better ranking for a single domain name. For website operations, you must first confirm a well-remembered domain name as the "only domain name" for key publicity and promotion, and the rest of the domain names should never let themselves flow, especially when the test domain name already has a good recording and ranking, you can set301Redirection, pointing to a unique domain name. At the same time, log on to the Baidu webmaster platform to verify the new and old websites, and then perform the corresponding operations in the website revision tool, so that the "unique domain name" can inherit the weight obtained by the original domain name.

 

Also, let's say how to avoid domain name hijacking.?The webmaster should select a regular domain name registrar and resolve it to a stable domain nameDNSServer, delete does not belong to youDNSParse and collect all illegal pages and set404Then, use the Baidu webmaster platform tool to submit dead links to reduce the loss caused by domain name hijacking.