DRP and ERP, CRM, PRM

DRP is closely related to ERP, CRM, and PRM (partner relationship management.
First, although both DRP and CRM vendors claim that they have sales management functions, their meanings are different. The purpose of applying CRM sales management is to improve the sales staff's work efficiency and knowledge sharing, so as to improve customer satisfaction. The sales management in CRM mainly provides functions such as salesperson, sales team, sales commission, customer information, contact information, sales opportunity (Project), competitor information, and customer interaction process, it is mainly used by sales personnel rather than sales order handling personnel and financial personnel.
Secondly, DRP is an extension of ERP system sales order management, inventory management and product management. ERP mainly focuses on internal enterprise informatization, while DRP extends the management scope to external distribution channels. In most ERP products, DRP is more used for purchase and sale, and has weak functions in demand prediction, inventory prediction and optimization, and multi-Business Unit processing, it is difficult to meet the requirements of Distribution Management in such business models as chain stores, offices, and distributors.
Finally, DRP is closely related to PRM. The PRM management function is mainly used to manage partner activities. PRM has partner qualification tracking, partner quota tracking, partner incentive activities and other functions. In the DRP system, partner recruitment and incentive fund management are not supported. Currently, some management software has integrated PRM into DRP.

CRM and DRP

when selecting a CRM system, many enterprises may misunderstand the sales management function of the current CRM software and propose to collect market information and sales information (daily sales) through the CRM system) and inventory information requirements. Most CRM systems are not competent, but they are the core functions of the DRP system. This raises a question, that is, the relationship between CRM and DRP.
in general, the common misunderstanding between CRM and DRP lies in sales management. Although both vendors claim that they have sales management functions, their meanings are different.
The DRP (Distribution Resource Planning, Distribution Resource Planning) system is used to manage enterprise distribution channels, such as headquarters, sales molecular companies, dealers, agents, and chain stores, the management objects are mainly orders, inventory, and financial transactions. It solves the following problems: making full use of information technology, especially the Internet, improves the marketing business processing efficiency, reduces the work intensity of employees, and improves the information transmission speed, efficiency, and accuracy. Timely grasp the inventory information on the distribution chain, reduce inventory backlog and waste, reduce safety inventory, and reduce transportation costs. In addition to avoiding shortage of goods, it is also possible to avoid excessive pressure on the demand chain. Deliver order and sales information in a timely manner, master customer requirements, and manage the plans for important goods and resource allocation, so as to drive production for orders and customer needs, rather than driving sales by production. Strictly control the sales cost, reduce the channel marketing cost, and strengthen the control of corresponding settlement.
unlike DRP, for most CRM software, the sales management function is mainly for sales personnel rather than for sales order handling personnel and financial personnel. The purpose of applying CRM sales management is to improve the sales staff's work efficiency and knowledge sharing to improve customer satisfaction. It provides the following sales management functions: sales staff, sales team, and sales commission management. Management of customer information, contact information, sales opportunities (projects), and competitor information. Record the process of contact with the customer. Manage related documents. Calendar of individuals and teams.