EBay, like Google, pushes keywords, ads, blogs, and small websites.

This is an excellent way for other websites to gain additional monetization trends. Monetization is the Internet industry's line of talk, which refers to the potential profit by promoting potential buyers of the network.

The famous e-commerce website eBay began to launch keyword advertisement services on other websites based on Google's and Yahoo's strategies. It is expected that this advertisement will further increase the auction of Ebay merchants.

 

Michael Van swaaij, Chief Strategy Officer of eBay, said at a software developer conference this Saturday that eBay intends to allow a large number of sellers to publish ads on other websites to cope with the decline in eBay's transaction volume. Bay launched this advertising program with a different charging model than the existing advertising payment model. Google and their competitors Yahoo and Microsoft both adopt the pay-as-you-go advertising model, while eBay only connects to eBay pages, unlike Google ads that link to advertiser pages.

 

Ebay announced that it plans to provide this service to 100,000 of eBay sellers: sellers only need to provide a simple excerpt code to embed it into other web pages, so that the items they sell on eBay are displayed in the window.

 

Swaaij said that eBay's Advertising Association plan will be introduced earlier next week. The content keyword on the user's webpage will determine the product that appears in the advertisement. The eBay system began to scan the text on the website to find out the keywords, and then linked them to the directory of the corresponding item sold on eBay. For example, a website about sports automatically links to the web page of sports equipment or sports souvenirs on eBay. When the list on eBay changes, the ad link automatically changes on the relevant website to display the latest products or services sold on eBay.

 

Swaaij said: this is an excellent way for other websites to gain additional monetization trends. Monetization is the Internet industry's line of talk, which refers to the potential profit by promoting potential buyers of the network. Through these ad links, website owners can make more or less profits to maintain their websites, especially for blog websites, they usually rely on the keyword system from googe to provide small text ads to raise funds.

 

Ebay regards the Advertising Association system as a supplement to the online advertising model provided by Google and other companies, rather than a competitor. A spokesman for Ebay, Hani durzy, said many websites can provide links to eBay and other advertisers on their websites at the same time.

 

At the same time, eBay showed at a developer conference how eBay transformed from a shopping center with a full range of products that could happen in everything to an auction item supplier, payment Methods and communication technologies can be applied to any website. (Netease technology Pluto)