Enterprises should pay attention to the protection of brand domain name in the new economic growth point

Enterprises should pay attention to the protection of brand domain name in the new economic growth point
According to the "2009-2010 China Network Economic Industry Development Report" published by the iresearch, China's Internet economic market reached 98.53 billion yuan in 2009, an increase of 40.5% per cent year-on-year. Through the development of E-commerce directly created by the new employment of 1.3 million people, the use of e-commerce SMEs in small order profit margin is also higher than the use of E-commerce 9%-10% Small and medium-sized enterprises.
However, recently, the Ministry of Small and Medium Enterprises Wang Jianxiang deputy Director in the "seventh session of the SME Business Opportunity Expo and 2010 China Economic and Information conference" period, clearly pointed out: "Small and medium-sized enterprises e-commerce less than 10%, enterprises to achieve a complete business process of information technology is still very long."
Professionals pointed out that enterprises to speed up the construction of information, the effective implementation of E-commerce, the first is to select the network number-domain name. Domain name, as the number on the Internet, has the uniqueness, and belongs to the limited resources, especially the high quality domain name is rarer, more importantly is the domain name registration implements the first-served principle, therefore the enterprise must pay attention to the domain name value.
At present, China's domain name registration is mainly representative of China's top national domain name. CN, on behalf of the company's. com domain name, Internet-related network services or companies more choice of. NET domain name, as well as new domain names, such as our August global launch. China's top Chinese domain name, our enterprises and institutions, Old, and foreign companies are heavily registered and enabled, and recently non-mainstream domain names, such as. cc domain name is also relatively hot.
China's top-tier domain Registrar era Interconnection (Www.now.cn/domain) pointed out that the value of the domain name is increasingly prominent, increasing concern, because the number of domain name registration is not limited, so the registration of different domain names for enterprises is also very necessary, not only can prevent others to register, protect the brand, It also helps customers, internet users to find websites, improve traffic, expand business.
At present, the new value created by the Chinese small and medium-sized enterprises through E-commerce has accounted for 1.5% of our GDP. 2011, China is about to enter the "Twelve-Five" period, so small and medium-sized enterprises to achieve rapid development can not be separated from the development of E-commerce, Domain name protection, website construction and other information construction should not be overlooked.
In addition, according to the China Association of E-commerce data to October 2010, the number of personal shop in China has reached more than 12 million, is expected to the end of the number of shops will reach 13 million. C2C Personal shop and corporate consumer website has formed a huge online shopping market, so the relevant domain name and network will be hot.