Entertainment website Outlook optimistic about copyright is still the biggest trouble

The network, plays the more and more important role in the life, not only provides the social, the study, the work environment for everybody, moreover along with everybody's spiritual life demand, also provides for everybody to be able to use the network leisure and the entertainment new model, the entertainment website brings the brand-new experience for everybody.

　　Entertainment site Promising

The main ways of Internet entertainment are network music, network literature, online video and network game games, the use of Internet entertainment is very common, the Internet has profoundly affected people's life and learning methods.

According to the investigation of entertainment is still one of the main internet activities of Chinese netizens, 2007 is China's Internet rapid development of the year, the first half of this year, the increase rate of internet users reached 31.7% in 2004, 2005, China's Internet users increased in the first half of the year, the increase rate reached 31.7%, June, the number of Internet users reached 162 million, with the increasing number of Internet users, the demand for online entertainment is also getting bigger. With the increase in demand, entertainment site prospects are very good, will inevitably become a hot investment, attracting businesses to continue to increase investment in entertainment sites, for the rapid increase of netizens to provide more services, Internet entertainment can also be further developed.

　　Copyright is still the biggest puzzle for entertainment websites

The network has no borders. Entertainment is the same, no matter what new works, upload will not be long before the internet world. At present, there are two kinds of network sharing: One is uploaded to the network by the consent of the copyright owner, and the other works created by copyright owners on the network, they will be shared by the members of the network. All other means of communication will infringe copyright. The anonymity of the internet has made the boundaries between copyright owners and users increasingly blurred. As a member of the network, we should not only enjoy the right and treatment of free access to information, but also protect the copyright of the works. On the one hand, we must promote the development of the network and the flow of information, while protecting the rights of copyright owners.

The issue of copyright protection in network environment is becoming more and more prominent, and has become a universal concern in the field of intellectual property protection in the world nowadays. Many sites eye-catching places, will be labeled "Copyright, without permission, declined to reprint" or "reproduced please indicate the source", but these eye-catching warnings often in the form of a fake.

The infringement of Internet copyright works is very serious and has risen to the challenge of the sustainable development of the copyright industry. One of the characteristics of copyright infringement in network environment is that there are many direct infringers and it is difficult for the obligee to hold the responsibility of all the infringers. This is especially true in the case of "free" downloads of music and film works. Another feature is that almost all infringement data exist in a variety of network servers, and through the network between the infringer transmission.

The crackdown on internet piracy requires not only a variety of sites to strictly check the source of works, but also the vast number of netizens to boycott pirated websites and works, support the original, and network service providers to strictly check the content of the site. Because piracy has seriously affected the vast number of original website and the interests of copyright owners, for the country, the community has brought great harm. If we do not vigorously punish piracy and protect genuine copyright, perhaps in the near future, we can no longer see the rich and colorful original works on the Internet.

Because of the particularity of the network media, the copyright protection of the network works is more difficult, and the piracy infringement is very common. Many pirated websites have caused great damage to the interests of original authors and original websites. All parties should pay more attention to the copyright protection of the network works, and also need to innovate from the aspects of technology, law and business model to seek the basic solution.

The development of Internet industry can not be separated from the innovation of products and content, and this kind of innovation must be protected by perfect copyright system. Only by properly dealing with the relationship between the authorization and the use of traditional works in the network environment can the coordinated development of Internet and traditional publishing, music and film industry be realized. Therefore, it is very important for the healthy development of the Internet industry whether we can further perfect the copyright protection system, effectively protect the copyright of the network, and crack down the online piracy behavior.

Copyright protection of works is a huge social systems engineering, only the copyright owner's efforts are far from enough, but also need the common efforts of all sectors of society.