Entrepreneurship success stems from simplicity-Ma Yun

Entrepreneurs have no first, no after, no big, no small, everyone is in the same starting line, often the easiest to succeed, because the simplest is the easiest to be overlooked.

　Entrepreneurs must first have a dream

Ma Yun said: "I think the entrepreneur must have a dream first, it is very important, you do not have a dream, to do, others let you do is not good, to be strong, the second to have perseverance, no perseverance to do bad, from my own experience, every time I start a business, there is a good idea of the process, but often you go there it is not necessarily beautiful. So you have to tell yourself that there are a lot of things going on on your way every day. I founded the Yellow Pages in 95, and then began to do business as Alibaba, I feel that I have bad luck anyway, this is not, that is not, anyway, ten years of bad luck also does not matter, perseverance is very important. The so-called perseverance is that you expect the best is failure, you do not want to hope that your success, this may not be the same as everyone's ideas, I think for me from the first day of entrepreneurship so far, I often remind myself that this sentence, is that I venture in order to experience, and not for the results, the results are similar, are going to a place, is the crematorium. ”

The relationship between entrepreneurship and reading

"Most of the time you don't start a business because you don't know what you're doing, and you don't have to start a business after you figure it out," he said. The book does not read much does not matter, is afraid not to study in the society. "The scholar-entrepreneur often faces the same problem, he always from the macro to micro, according to this country and even international economic trends must be able to predict some entrepreneurial direction, this thing particularly academic, often I listen to very excited but I do not know how to do, in fact, sometimes the general trend is not good for you, The trend is not good for you. ”

Service is the most expensive product in the world

All the start-up enterprises are faced with the problem of the development of Mr., some enterprises want to start quickly bigger and stronger, enterprises want to survive, the first idea is to do, not bigger. We are doing e-commerce enterprises, is a service-oriented industry, service is the world's most expensive products, the best service is not to serve, the best service is not required services, perfect a good system is the most important. From China, service is the most expensive product, service is also a trend in the future. But the ultimate goal of service-oriented enterprises must be to make your customers do not need services, so that enterprises can do well. Integrity is not a kind of sales, not a profound empty idea, is a real word must line, little bit of detail, integrity can not be sold, can not be taken to do the concept.

To find the right person to start a business

Entrepreneurial period do not find a Star team, do not bring some successful people together, especially the 35-year-old, 40-year-old words have been rich, successful people, has been successful in a pioneering business difficult, entrepreneurial early to find those who did not succeed, eager to succeed, United team. Wait until the cause reaches a certain level, and then ask some talents. Entrepreneurship to find the most suitable person, not necessarily to find the most successful people. Female entrepreneurship is a challenge, the biggest challenge and breakthrough for female entrepreneurship lies in employing, employing the biggest breakthrough is to trust people.

　The least reliable thing in the world is relationships.

"I have no relationship, no money, I am a little bit up, I believe that the relationship is particularly unreliable, business can not rely on the relationship, business can not be smart, business is the most important thing is that you understand what customers need to create real value, adhere to." The most unreliable thing in the world is relationship. ”

　　Free, is the most expensive thing in the world

Free is a very tempting thing, the most notable example is Ma Yun and Ma Teng. Look at the beginning, QQ and Taobao know: first let you do not spend money also can feel better than spend a good, do not spend money can open shop. When we suddenly realize-you can not leave it, all around you are using QQ, from the age of seven to 70 years old, without exception. Then look at Taobao: from BB to the elderly are all hot online shopping, the hottest topic is-meet in Taobao. Taobao is now a valuable "Wang Pu".

　Assuming you don't get a penny, do your career.

What do you mean, no money? Not that you have no money to eat, if so, you might as well go to receive the benefits of the real. If you want to start a business, then you should also assume that a financial situation, after all, you are surrounded by the brothers to your took direction, you can not climb the dead is you deserve, but the death of a bunch of brothers is you wrong. There are many ways of financing, but it is not much to be financed. Do not Yangaoshoudi, practical work of the talent has harvested.

Take time to learn other people's successful experiences, and take time to learn from others ' failures.

See "Win again China" This program has harvested a lot, a lot of wonderful comments. I think that when you can see the experience of others miserably, see a cold sweat, you are not far from success. Now there are more and more examples of success, and entrepreneurs have read it. Ma is very much looking forward to the "Alibaba 10,001 errors," it must be a surprise of the world!

　Marketing the best language is your own language, not the words of others

Can impress the user, only your own most real things. The cliché who all say, especially famous sayings, we all apply, you say not annoying people listen to all tired, marketing needs is a person, a smart person, rather than a repeater.

　　Every entrepreneur must have a sense of mission, but it has to be a sense of mission.

Many people think that the mission is a big business, or even dispensable, this is very wrong thinking. Many of the world's largest enterprises have a strong sense of mission, I do not want to learn from others, but can not open mouth, this will make people think you pompous, not practical.

　　The most excellent business must be simple and excellent company must be simple

Many entrepreneurs think that the success of a diversified business, in fact, the best company is the simplest.

The simplicity here does not mean the ordinary, but the representative: focus. The best entrepreneurs, the best companies in the world have been doing one thing.

If your company is currently only two people, you put your name on the business card a little lower, this will win respect!

Many start-ups, obviously only individuals, have to tell that people are CEO, this is COO, this is the CFO, and several jobs. Is it possible that people will believe you? No, such a business is not worth believing.

　A successful enterprise must find out why it succeeds

The successful enterprise is the entrepreneur's study object, why succeeds? study, not imitate, should not imitate others ' practices, others ' success is imitated not to come.