Example comparison 360 search and Baidu Difference

Hi, I'm Liang Lei. Recently through some customer consultation, I found that customers began to focus on 360 search, asked me how to search in 360 search to their own site, in fact, 360 search has been a lot of SEO people and webmaster attention. Now customers also want to do for 360 search SEO optimization, which is also reasonable, because the 360 search does bring a lot of traffic to the site. The previous 360 search was referred to the collection of Baidu search data, so later Baidu on the search results URL for the encryption process, as a SEO person, a new search engine once occupied a certain proportion of the search market, then we should go to study it, but now to study the 360 search is a bit too early. Today, I would like to compare the 360 search and Baidu by example of the difference between the.

　　

Figure 1:100 Degree Search "SEO" dropdown box content

　　

Figure two: 360 search "seo" dropdown box content

What can you see by comparing figure one and figure two? Baidu's Drop-down box results show that the content is more comprehensive, there are SEO technology, SEO query, SEO tools and so on, and 360 search the Drop-down box shows the results of a few SEO training sites, such as: seowhy, Seopassword, Moonseo, Funny is Seohyun is a star of the English name, and SEO of course, not a little relationship, but may be the name of the match to the "SEO" this keyword, and about the Seopassword news a bit outdated, that period of time Seopassword was fired the uproar, Now seems to disappear, from the user experience, 360 search the dropdown box information far less than Baidu search the dropdown box content, its accuracy and timeliness are not good.

Reflect on the 360 search why do you want to display such a dropdown box content? I feel 360 search is more inclined to the small and medium-sized site of the affirmation, in the SEO industry mixed don't know seowhy forum, so in the dropdown box shows 3 records are about seowhy, but search for several other keywords, For example: Movie, Doomsday, novel and so on a few keywords, you will find two search engine display drop-down box content basically consistent. Personal thought 360 search the dropdown box to the Baidu's calculation method, and "SEO" this keyword should be specially handled. Again to compare the first page of the two search engine rankings, because this data volume is very large, no way to one by one contrast, we can collect a few industry search terms, to see the two in the ranking algorithm on how big difference.

　　

Figure three, search "SEO" The word of the top 13 sites

　　

Figure four, search the top 8 websites of the word "cable factory"

As shown in figure three and figure four, search for the keyword "SEO", the results show that the repetition rate is more, 13 results are half the same, but search "cable factory" This keyword, the author found that the first 8 sites are the same, and I searched the "Hefei website construction", "Hefei rental", "Crusher" And so on a few key words, comparison can find the same site less, specific is how large proportion, this is not good to do statistics. Because I search the keyword is too few, if we want to study 360 search ranking algorithm, naturally to compare with Baidu, even Google also line. Content, outside the chain, user experience, these three factors are the most influential keyword ranking factor, but now 360 search has not been its own outside the chain query tool, we also have no way to analyze the proportion of the external chain in the algorithm, fortunately, the current 360 search also support site command, You can go to see the site in the 360 search data collected.

It may be too early to optimize for 360 searches. Because 360 search itself there are many things are not perfect, such as: No own SEO optimization guide, no webmaster tools, if you want to make a business standing in the 360 search and Baidu search both have a good ranking, which I am afraid more difficult, Competition in such a fierce search market. Baidu and 360 are bound to fight the death and death, so the two search engine in the algorithm of the difference should be more obvious, at least in the short term is such, of course, purely personal speculation. This article by the stainless steel butterfly valve (http://www.omelvalve.com/) original share reprint reservation link!