The new iphone is about to open the Conference, for the world's mobile phone practitioners, now feel like Chinese New Year: Earlier, we are looking forward to the Lunar New Year, set off firecrackers, enjoy food, children also have lucky money, but with the improvement of living standards, the annual taste more and more light, the past beautiful no longer exist, even appeared "Fear return clan", fled to foreign land, escape the new Year. In recent years, the Apple conference, there is also a "New Year" trend, the earliest time, the world full of expectations, Apple can always launch a revolutionary product, creating a classic moment, especially iphone3gs to iPhone4 design upgrade, simply bright blind eyes, That feeling is like Father in 95, to buy home a VCD machine, then, iphone5s local tyrants gold, IPhone6 's big screen is also a small revolution of commendable.
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Now, about dozens of hours from the Apple 2015 new product launch, but the media climax has been a wave, I think a lot of criticism of the new iphone mediocre article is ready, only after the official unveiling, Crazy spit groove. In fact, from the current spy photos and the information of the situation, the new iphone is doomed to no revolutionary changes, at least, the visual will not form a strong impact. The new iphone named Iphone6s, according to previous experience, S is only the improvement and optimization of the previous generation of products, may let the shell less grip hair, or the convex out of the camera to press back, or let the failed sapphire re-glow of the dazzling light, obviously, these are not revolutionary, But it will certainly be the focus of attention. In fact, after losing the appearance of the bright spots, the media will have to find something else to entertain people. Now, even the sales model, the first region, the consumer change enthusiasm and so on have become hot, and after repeated rehash, we should also think about, how to give Lianpo old iphone to find an ordinary way?
What's the look of the new iphone?
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Appearance homogeneity is inevitable trend, but aside from the appearance, the smartphone is a very complex thing, we do not need to look at the new iphone looks similar to regret, in fact, if you can more in-depth understanding of the iphone changes, consumers may find new sustenance.
First, controlled by Moore's Law, a new generation of A9 processors is definitely the work of Apple engineers, and in order to reduce the area by 15%, they are estimated to be painstaking for several months, unfortunately, these people can only be a behind-the-scenes heroes, it is difficult to directly get applause. In the latest suspected A9 processor circuit diagram, you can see it integrated power management module, shielded cover with a 1mm thick heatsink, these are conducive to A9 processor operation, combined with the previous exposure information, A9 chip performance will increase 20%, while also energy saving 35%, The production process uses the most advanced 14 nm process, do not know, Samsung Electronics in the production of a row of A9 chip, what kind of feeling? On the one hand, they can receive a lot of the cost of work, but at the same time have to worry about their own galaxy can sell it?
In addition to the CPU chip, the new iphone more ground gas changes should be the camera upgrade, rumors of Iphone6s's main camera pixel will reach 12 million, the front camera will be raised to 5 million, and expand the aperture, I believe this will allow the goddess to take a selfie, but personally think , since the United States 美图秀秀, Baidu Magic shot, the camera pixel becomes a chicken, after all, as long as there is a map software, everyone is Lin Zhilin. In addition, according to the happiness of Apple, rom/sliding feel will certainly improve, to say batteries, or do not expect too much, too difficult to change.
Laugh at the market and find an ordinary way to the iphone
The big picture seems to be that the new iphone is not going to change much (unless there really is a large surprise), but the author is still bullish on the sales of the phone, and Tim Cook and I are basically in agreement. In fact, after IPhone6 last year, only 27% of users have been upgraded, which means that 73% of users are still suffering from iphone5s's small face, or iphone4s's small side faces, watching a "Legend of the Wumei", only one head to occupy half the screen, so, Iphone6s is still a huge attraction for these consumers, and as the iphone's centripetal force grows, more and more Android users are flocking to iOS, believing that the trend will not change within two years, and that forecasts from IDC, the authoritative data agency, Apple will sell 232.7 million smartphones in 2016, roughly the same as the 2015 figures, and from all indications, apple and the related industry chain can laugh at the market.
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As early as 2013, the author has done a metaphor, the smartphone market is like a football game, the first half of the appearance, hardware, the iphone with innovative design is leading 8:0, the second half is more focused on network, spell system, spell application, The advantage of predicting the market share of Android would play a role, but now it seems that because of the stability and the first half lag too big, leaving the Android camp to fight back the opportunity is not much, but the iphone continues to expand the advantages of smooth, there is a "eminence" trend.
The future of the iphone is bound to take a common road, please note that is not the road of mediocrity. Some consumers may think that after the iphone becomes commonplace, Apple is not so scary, but the opposite is true, when the iphone becomes commonplace, Apple is the real scary day.
The ordinary way of the iphone is also uneven, engineers need to find better materials, need to provide faster CPU processor, higher pixel camera, even larger screen size, of course, if you can find double or several times the battery, it is more wonderful. In the foreseeable future, the iphone will become the most important platform for mobile Internet, and on this platform there will be a new round of competition on software, applications, and networks, and of course, siri/apple pay and any services offered by Apple will have an absolute advantage on their own flat platforms, And the iphone itself, will eventually become a civilian tool, long-term benefit to all mankind. (New discoveries of science and Technology, Constantine/Wen)
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Find an ordinary way to the iphone