Friends League national Tour Open Day launches, looking for 1000 real fans

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Apps are quickly infiltrating people's lifestyles, and things that have been done online or on the web are moving quickly to the mobile end. The latest figures show that in the fourth quarter of 2014, 93% of the vertical sector remained on the 7th, with the most significant increase in financial, lifestyle and health-care sectors.

while the retention rate is bullish on the overall trend, some apps have a mediocre retention rate and even appear decline. Retention rates not only test the quality of the product, but also test our ability to operate, the low retention rate means that the app is facing a serious user churn problem that is likely to be forgotten or discarded by the user.

So what do the retention rates indicate? How much is the retention rate normal? How to maintain the existing retention rate in the fierce competition? What measures should be taken to keep the retention rate too low?

Friends of the league in 2015, the impact of the activity, by the developer's favorable friends of the Open day again. The 7 cities of Beijing, Guangzhou, Shenzhen, Shanghai, Suzhou, Hangzhou and Xiamen are touring to help developers improve their retention rates through data, operations and tools, and in particular invite well-known app operations experts to teach them effective ways to improve retention rates. Friends of the Union June risked a great deal of risk, give us a little speech highlights.

l Data Starter: Understanding vertical Category retention characteristics from data

in the 2014, the vertical field of development set off the second wave of mobile Internet, e-commerce shopping, health care, education, financial management and other five areas of rapid growth. So the question is, what are the characteristics and differences between the usage frequency and the usage curve of the app users in these five areas? How to improve the retention rate of vertical domain app users in a targeted way? Friends of the data analysts will bring the most authoritative 2014 annual industry data analysis.

l Friends Alliance New Micro Community: How to quickly build an in-app community and maximize retention and stickiness for your users

For developers, increasing user retention has become a "standard configuration" for app development and operations by expanding traffic with social tools. As the number of social tool products grows, so does the need for app developers to become more rational. Are social tools simple, straightforward, and easy to manipulate? How do you extend new ways of interacting without compromising your original user habits? Friends Alliance Product Manager teaches you how to make your users remember you through the micro-community and to maximize the retention of social tools for their users.

l How to wake a silent user with message push

Message push can help developers build interactions with users and improve retention by promoting user experience with reasonable push. How do you achieve synergies with statistical tools based on the precise push of your allies ' data to make your push more effective? Au open Day teaches you how to wake your silent users via message push.

l How to optimize your product with the Friends League statistical analysis advanced function

How do you know your app retention rate when different apps have different retention properties? Old users accounted for as high as 90%, so in the end is good or bad? In the face of a number of data indicators, friends of the Alliance product experts teach you how to use the Friends of the League statistical analysis to improve retention rate.

1. Event information

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2. Activity Flow

14:00-14:30 Registration

14:30-14:50 Data Disclosure user retention rate friend League data analyst

14:50-15:20 enhancing the presence and participation of users Alliance senior technical manager

15:20-15:50 Awaken your silence user Friend Alliance product manager

15:50-16:20 product Director, data polishing products

16:20-16:40 well-known app developers to share

16:40-17:00 well-known app developers to share

17:00-17:30 Friends League statistical Analysis User Symposium

The event will invite well-known app developers in the industry to share, communicate successful experiences and answer questions on the spot. 36 Krypton, Segmentfault, Venture State, Geek Park and move point Technology will provide full media support for this event.

For registration, please click here: Http://www.umeng.com/openday2015?s=51cto

Friends Alliance, China's largest mobile developer service platform, as well as the most professional mobile Internet data platform, currently cooperating developers up to 180,000, service app over 460,000, day start more than 6.7 billion times.

See the Friends Union website for more information: http://www.umeng.com/

Friends League national Tour Open Day launches, looking for 1000 real fans