Fujitsu semiconductor and Chery Automobile

World-leading automotive Semiconductor manufacturersFujitsuSemiconductor (Shanghai) Co., Ltd. joined hands with China's largest autonomous vehicle brand Chery Automotive in Wuhu, Anhui Province on February 16.Automotive ElectronicsTechnical cooperation seminar. The seminar is themed with "contributing to a new generation of safer, more comfortable, and more energy-saving cars", whether on-site presentationFujitsuThe latest application of SemiconductorsAutomotive ElectronicsThe products and solutions in the field, as well as the discussions on the important application of semiconductor solutions in the future development of automobiles, have attracted engineers from Chery Automotive Research Institute.

During this seminar,FujitsuSemiconductor displays product demonstrations and solutions for six themes, including LCD smart graphics and meters, advanced driving assistance systems, green power new energy, information and entertainment systems, new vehicle networks, and basic software development platforms. solution, arranged a one-day special lecture with Chery Automobile.Automotive ElectronicsThe application of control technology and future development ideas need to be discussed in depth. Through this seminar, Chery AutomobileFujitsuSemiconductor display's 360-degree 3D panoramic display system solution, LCD smart graphics and meters, body electronic control, vehicle safety system and other product solutions are very interested, he also expressed his expectation for in-depth cooperation in specific projects in the future.

　　FujitsuThree semiconductor partners were invited to participate in this seminar. They jointly demonstratedFujitsuVarious Mass Production-level system solutions developed by semiconductor automotive chips were introduced in this topic, that is, GDC graphics-controlled Liquid Crystal Display Instruments, developed based on the emerald Chip
360-degree 3D panoramic display system and automotive information entertainment control display system.

　　

 

Figure 1: TFT Graphic Display Instrument developed based on the mb91590 Chip

　　

 

Figure 2: 360-degree 3D panoramic Graphic Display System developed based on the mb86r11 Chip

　　FujitsuZheng Guowei, vice president of semiconductor Asia Pacific marketing department, said: "Chery Automobile is an outstanding representative of local automakers in China, leading the industry in terms of automobile innovation, energy saving, and cost. We are very pleased to be able to hold this technical cooperation seminar with Chery Automobile to promote ourAutomotive ElectronicsIn-depth communication and discussion in the control field.FujitsuSemiconductor inAutomotive ElectronicsHe has been working hard for many years. He has been leading the industry in the graphic display control platform, 360-degree 3D panoramic display control algorithm, and new energy vehicle MCU solutions. In the future, we will work with our partners to provide Chery Automobile with automotive chip products and mass production-level solutions suitable for future intelligent vehicle application requirements, to help increase the electronic innovation functions and brand value-added of its products ."

Chen Xiaohua, president of Chery Automotive prospective technology Emy of Sciences, said: "With the continuous development of China's automotive industry, automobiles are no longer just transportation tools, consumers require more human-machine interfaces, safety, comfort, and energy-saving performance of automobiles. Chery is very concerned with how to introduce the world's most cutting-edge practical applications.Automotive ElectronicsNew technologies.FujitsuWith its world-leading GDC product technical advantages and rich Automotive Bus MCU, semiconductor has brought us a series of latest product technical solutions for Automotive semiconductors. We expectFujitsuIn the future, semiconductor will have more and more in-depth cooperation on specific project platforms, bringing substantial contributions to both parties ."

"Through this face-to-face communication with automakers, we have further learned about the latest market demands of automakers in China, it helps us develop more safe, comfortable, and energy-saving solutions to meet the needs of the market and consumers.Automotive ElectronicsProduct. Through this cooperation model that semiconductor manufacturers directly develop with vehicle manufacturers, we will jointly build a group of local regions with unique competitiveness for the Chinese market.Automotive ElectronicsSystem suppliers help domestic automakers continuously improveAutomotive ElectronicsTo help the development of China's automotive industry ."
Mr Zheng Guowei added.