Furious! Meizu empty call marketing is overdone

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Meizu seems to be in a state for a while, and it is always pointed by the opponent. Regardless of the intensity of the decline in the mobile phone price and marketing strategy, Xiaomi's version was all taken away. Particularly recently, Xiaomi has successively released Xiaomi 4 and miui 6.0, which puts huge pressure on meizu. In addition, due to insufficient time, related products and new systems cannot be listed quickly, which leads to a period of attention. However, meizu played a marketing war.

However, it is a pity that, although the marketing strength and means of meizu have been improved since the return of Huang Zhang in March, it is still unable to grasp the strength. A self-righteous marketing scene that likes the appetite of "kerosene" has aroused public anger. It has been criticized by many "kerosene" and even caused a "riot" on the forum "!

Fake marketing is still appetizing. meizu has played this time.

With the eye of Xiaomi's new product, it has also attracted many attention. meizu, as an old rival, began to be unable to sit down. In order to keep up with the pace of the old rival Xiaomi, meizu also wants to take a close breath and can't wait to release the latest MX 4 and flyme 4.0. However, it is time-consuming. meizu's well-known slow movements make it unable to immediately fight against Xiaomi on products and systems. Therefore, meizu played "fake marketing" to snatch users' attention and public opinion ".

Huang Zhang, dubbed "The Boss" by "kerosene", posted a microblog in August 15 and said "What is better than tomorrow is the day after tomorrow ". In an instant, it attracted the attention of countless people, more than 20000 developed articles, and more than 10000 comments! In this regard, users generally think that meizu will be bold and high-profile release of new products. After three days of anxiously waiting, when preparing for the cheers on the 18 th, meizu announced the release of the new product on June 18. This caused the user's anger and was dismissed as "fake marketing" and "uncompetent and appetizing ". It can be said that meizu is really playing a big game this time, so it's too big.

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Fan dongge Forum "riot"

What swept away was that the entire meizu forum had been "violent", and the "kerosene" with a firm stance began to criticize meizu frantically. Many users think that meizu ignores users' feelings this time. The so-called highlights are just the "Notice" Next "notice", and there is no sincerity at all. Some users may even ridicule: on April 9, we announced that there were still surprises on April 9, and then we will talk about new products on April 9 ......

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More users feel cheated, and think that meizu's previous two or three days of growth is too grand, giving users the illusion. In the end, there was no meaningful message, as if it had fallen from heaven to hell, making Users unable to accept it from the bottom of their hearts. In the past, meizu's strong support for meizu began to shake its mind and believed that meizu was no longer the one that was previously mentioned. It was always a user-oriented meizu, this directly led some users to think that the former "meizu complex" is ridiculous-ultimately, it is not profitable.

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The chaos in the Forum is not limited to this. Some self-satisfied users also come up to justify their users and strive to put in good words for meizu's marketing efforts. However, such posts will soon be drowned. Of course, there are still many users who say that their posts have been deleted. It seems that the administrator of the meizu forum will be busy for a while ......

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"Empty call of dishonesty" marketing is not so fun

Why does meizu's old rival, Xiaomi's various marketing, always inspire the spontaneous participation of the whole people and truly attract the user's great attention? At this point, meizu, which has always shown a small fresh style, can learn well. You can't just do what you want. Meizu's shortcomings in marketing strategy can not be remedied in a short time, and it can catch up with Xiaomi's pace. But at the very least, it should be done not just for marketing. Non-substantive marketing can only weaken the value of your brand and affect your reputation.

Meizu should have a long snack, and it is advisable to work with Xiaomi and other platforms, but it is still necessary to truly learn the essence of marketing instead of learning its tables. It seems that meizu must cultivate the basic marketing skills well, neither "Focusing on products and marketing" as it was before, nor "Focusing on the strengths of the other Party with its own shortcomings, use marketing as the only weapon to fight with competitors. (New technology discovery: Kang standing/Wen)

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Furious! Meizu empty call marketing is overdone