GoDaddy in reducing the page jump rate of shopping cart improvement

A few days ago in the Go Daddy registered an account, tried its purchase process, because the test, to the final payment page I turned off, the result, 3 days after the mailbox received its mail:

The Honorable xx ,

we have noticed that your last time in GoDaddy.com , add the following products to the shopping cart. com Domain 5 years. For your convenience, we have saved your shopping cart record ... but only temporarily. Don't hesitate--just order today! In the purchase page input code gdbbcart10, or call 1-480-505-8877, you can get extra 10% discount!

Thank you very much for your support.

Sincerely, Bob Parsons.

Meanwhile, in the middle of the message, the green "View your cart ..." button, can be clicked directly to the previous shopping cart page, and is already the preferential code entered and confirmed the status, also do not have to log in again, to do, directly point to confirm the order and pay on it.

Good idea, maybe we can learn from it. (later, a week after that test order, another email was notified)