Google, Amazon has been announced to block Flash ads, another era is coming to an end? "Reprint + Finishing"

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In fact, if you look at Steve Jobs's biography, more than 10 years ago, Steve Jobs said something like that, he was flash~.

According to InfoWorld, Google has officially announced that, by default, Chrome will no longer automatically play non-essential Flash content on Web pages (mainly online ads), while the necessary flash content such as embedded video players will not be affected.

For some time, Google has automatically converted Flash files uploaded to Google Display network via AdWords and similar third-party tools to HTML5, but the conversion will still be displayed. However, after September 1, display network advertisers will need to manually convert these ads to HTML5, otherwise chrome will display a gray box on the display of those ads. In this case, the malicious ad will not be able to harm the user. However, users can click on the gray box and select "Run this time" to run ads blocked by Chrome.

Adobe Flash is a popular target for attackers who exploit the vulnerability of this technology to display malicious ads and other video content. Of course, blocking flash ads in Chrome doesn't fundamentally address the problem of malicious advertising. They may be looking for new ways to hack into HTML5 ads or target other Flash content.

However, Google did not mention security reasons. They claim that this change was made primarily to improve the performance of chrome and the loading speed of web pages. Google's move triggered a ripple effect, and Amazon then announced that it would stop displaying flash ads on its website and make Google Chrome's strategy for Flash ads A major reason for their move.

Also, in July, the head of Facebook's security department, Alex Stamos, also vented his dissatisfaction on Twitter:

Adobe, it's time to announce the date the flash was abolished.

Shortly thereafter, Mozilla also announced that its Firefox browser will block Flash by default. Earlier this year, Mozilla's Flash replacement project Shumway made significant progress. In fact, as early as 2010, Apple CEO Steve Jobs published a manifesto against Flash explaining why iOS software stopped supporting Flash. The move has made many websites scramble to support flash replacement standards, such as HTML5.

According to Digiday, the online advertising industry wants to abandon Flash and turn to HTML5. The United States Interactive Advertising Agency (IAB) has released a new draft of the ad format specification. Aaron Wood, co-chair of the IAB Display Creative Working Group, said:

HTML5 is quickly becoming the preferred solution for creating compelling ads that work across multiple screens. To this end, the IAB Science lab convened a team of technology leaders to establish general guidelines describing the road to HTML5 integration.

Google, Amazon has been announced to block Flash ads, another era is coming to an end? "Reprint + Finishing"