In the past five years, Google has evolved from obscurity to the name of big companies like Apple and Microsoft. This is an unprecedented story. In fact, Google's fiscal revenue has increased by 400000% in five years. No wonder Deloitte will list Google as the fastest growing company in history. However, we should not forget that Google's competitors are countless. The biggest one is Yahoo. Google and Yahoo are surprisingly similar, but completely different at the same time, from their founding and corporate culture.
The book search was included in the Financial Times and The Economist's best commercial book in 2005. Its Author, John barley, is the founder of the industry standards magazine, he is also one of the founders of the famous industry magazine wired. In his book, he compares the different personalities of the founders of Google and Yahoo, and the differences in corporate culture, from which we can see the author's worries about the fastest growing company in history.
Two Stanford University doctoral students created Yahoo. One of them is cheerful and the other is introverted. With their love for search and the World Wide Web, they started a difficult business in the dormitory. The silly name of Yahoo is very popular and well known on the Internet. The founders of Yahoo!, Yang Zhiyuan and David Ferro, are humble and never take the plunge. The famous Silicon Valley financial and Yahoo investor David maximanov admitted that he liked Yahoo's corporate culture very much, he once said: "Yang Zhiyuan may be the most decent guy you can meet in Silicon Valley. They (Yang Zhiyuan and David Ferro) commissioned Terry seymel to manage the company, but Google's guys asked everything in person ."
Some other senior Silicon Valley personnel also confirmed the comments made by miymonov. When you enter the lobby of Google, you will clearly feel that sergib Blin and Larry pages are the boss, but at Yahoo, Yang Zhiyuan and David Ferro are only the Founders. This is the difference. The boss should be responsible for making long-term plans, rather than doing anything. Besides, their CEO, Terry seymel, is also a big man from Hollywood. Therefore, Yang Zhiyuan and David felo are happy to hand over the company's daily affairs to samel and his men.
Wall Street is still amazed at the way Google is headed by three giants. "Google is a huge empire, and Larry and sergix are two emperors," said Brian Reid, a high-looking Silicon Valley engineer. "Schmidt (CEO) is just a puppet. Larry and sergib are both authoritarian and casual people ...... They manage the company by means of an elasticsearch. Google is developing at an incredible rate, and luck, wisdom, and a tough nut to crack. Many people also feel hurt, unfair treatment, or simply being ignored ."
Google and Yahoo seem very similar at first glance. Both of them have built or rented a headquarters with a civilian style, and their headquarters are 3 ~ The 6-storey modern building is surrounded by open lawns, basketball courts, and volleyball courts. It has a spacious cafe that provides healthy fast food for hundreds of young employees dressed in denim and T-shirts. The difference between them is that Google provides free lunch, but Yahoo does not.
Why Does Yahoo not offer free lunch? In 2001, Yahoo was hit hard in the market and almost went bankrupt. Yahoo had to fire many employees at that time, tightening financial expenditures, and watched its share price drop from $500 to less than $10. In short, Yahoo has been honed by failures. But what about Google? They do not know what failure is like. The only thing they failed to do was to know what failed!
According to entrepreneurs and advertisers who have been dealing with both companies, their other difference is that, in general, doing business with Yahoo is much better than doing business with Google. Yahoo was founded four years earlier than Google. This fact alone explains why Yahoo has enough time to learn how to work with other companies. There is no doubt that this difference is mainly caused by Google's lack of experience, but it is not unrelated to corporate culture. Success and high-speed development will inevitably bring huge and narrow emotions to the company.