Google Adsense getting started

Blog writingGoogle Adsense makes money, shares your technology, and brings your own revenue!

I. Why do I recommend Google Adsense??

1. Reliability: products provided by Google provide credit guarantee, no deduction, and timely payment.

2. High unit price: compared with the current domestic advertising alliances, the unit price of AdSense is relatively high. Moreover, AdSense is not a fixed price and is determined by the displayed advertisement.

3. content-related: the displayed advertisement is related to the content, which can increase the click rate and increase the revenue.

4. Multiple profit models: topic unit, search, and recommendation.

5. Various styles: The webpage is better integrated into the page without affecting the appearance of the webpage.

2. revenue-generating Channels

1. display advertisements with themes

(1) Advertising Unit: for content-related advertisements, click-based payment.

(2) Link unit: the click itself does not generate any profit. After the user enters the link, the user clicks an advertisement to generate a profit.

2. Promotion

(1) AdSense recommendation (recommended)

Adsense is recommended to other webmasters for three benefits:

① Within 180 days, the webmaster you introduced will pay you $5 in revenue of $5;
② Within 180 days, the webmaster you introduced earned $100 and will pay you $250 if it meets the payment requirements;
③ Within 180 days, the webmaster you introduced earned more than 20 people $100 and paid you $2000 (considerable ).

(2) adwords recommendation

It is recommended that advertisers use Google adwords to serve ads, and get three benefits:

① Within 90 days, the advertiser you introduced will pay you $5 for spending $5;
② Within 90 days, the advertiser you introduced will pay you $40 for spending $100;
③ Within 180 days, you have introduced more than 20 Advertisers who have spent more than $100 in 90 days and will pay you $600.

(3) Firefox recommendations

We recommend that you download Firefox with the Google Toolbar. You can get $0.1 ~ for each download ~ $1 benefits (Windows users who have not installed firefox before ).

(4) Picasa photo management tools

The new application has been stopped, and the original application is still valid.

3. Search

After you search by using the search code, click an advertisement on the result page, and you will get the benefit.

3. Apply for AdSense

1. New Application considerations

(1) Website: not the website you enter, you can only serve on which website, AdSense can serve ads of the same account on multiple websites (but for the sake of security, you are advised to apply for different accounts based on your website ).

(2) Account type: Select "enterprise", and the name is the enterprise name when you make the payment; select "individual" and the name is the personal name when you make the payment.

(3) Name of the recipient: note that the name cannot be changed after it is entered. Enter the name based on the ID card.

2. Precautions for re-applying after the account is blocked

(1) it is best to change your email address, website address, and other options unrelated to payment.

(2) If the application fails, try to apply for a new IP address or computer.

Iv. AdSense Optimization

1. Number of advertisements:

The plan policy stipulates that a maximum of three advertising units, two searches, one link unit, and two recommendations (the same product) can be put on the same page ).

When page browsing is not affected, multiple advertisements of different styles and types can be placed to maximize the benefits.

2. Ad style and color:

(1) Integrate theme

The color and style of the advertisement completely mimic the webpage style, making the advertisement look like a part of the content.

(2) color impact

The link text uses the color that is affected by the color of the page subject, resulting in visual impact, attracting the viewer's attention and improving the benefits.

Blue is the most ideal color for link text.

(3) Advertisement size

According to my personal experience, the effect of several major ad sizes is arranged in the optimal order as follows: 336*280, 120*600, 300*250, 250*250, 728*90, 250*250, 200*200 (of course, it also varies depending on the website theme ).

The worst advertisement sizes are 468*60 and 234*60.

(4) Advertising position

The position where an advertisement appears on the page directly affects the advertising revenue. Generally, the advertisement appears on the first screen (the viewer can see it without turning pages) the advertising revenue is far greater than the advertisement at the bottom of the page.

Click here to view Google's optimization tips on advertising placement (the heat map is of great reference value ).

5. Suggestions

1. Important: do not try to advertise in any way, or launch your friends to click on your advertisement. Google has many ways to identify it. Once you find yourself clicking, you will be banned.

2. Do not manually modify the ad code. You need to change it. After logging on, you can get the code in "AdSense Settings.

3. Read the "Planning Policy" carefully. If you are not sure whether an operation has any impact, it is best to send an email to ask adsens team, mail address: adsense-zhs@google.com

4. You cannot use images or text to induce a viewer to click on your advertisement, for example, click here. This has now been added to the "Planning Policy" clause.

Do not force click. For example, some software sites must click ads to download them. Once such a situation is discovered, it must be blocked.

5. Do not place code on blank pages or ad pages and use IFRAME or js to call the code.

6,Note: not all websites can serve AdSense.! The websites specified in "Planning Policy" cannot serve AdSense. If you are not sure whether your website belongs to this column, you can send an email to the AdSense team to attach your website address to the email, ask them to help you review availability.

7. After AdSense is put on the website, in principle, advertisements similar to AdSense (excluding such advertisements and links) are not allowed. The "plan policy" has clear provisions.

PS: Baidu topic promotion, Yahoo targeted advertising, etc., whether to allow advertising with AdSense on a website. I wrote a letter to the AdSense group many times on this question without a clear answer, which is vague and has never been tried. I hope some experienced friends can share their knowledge in the comments.

Vi. payment process and description

When the new user's income reaches $50, he will mail a letter with a pin code. after entering the PIN code in the letter, he will start the formal payment.

1. Your income is $100 in the current month

2. You will receive a check (from HSBC in Hong Kong in mainland China) Around 25th day of next month ).

3. Take your check and ID card and go to any bank that opens a foreign currency business (we recommend the Bank of China) to handle the "ticket receiving" service, the service charge is about RMB20-30 yuan (I charged at the end of March is this standard, it is said that the price is going to rise ).

4. About 20 days later, the bank will notify you that the money has been paid. You can take your receipt credential and ID card to the bank to get the cash.

PS: it is best to replace the current value with RMB and exchange it for the "current exchange" price. If you convert the value to USD and then to RMB, you will exchange it with the "cash". There is a certain exchange rate difference in the middle.

That is to say, you earned $ January by the end of 100, sent you a check around February 25, and received it around the beginning of March, and received the cash at the end of March.

Such a process may seem quite long, but if the cycle is turned on, the monthly payment standard can be reached, and the monthly cash will be received every month, in fact, it is a truth.

However, this may be solved soon. Google is conducting a series of "localization" measures, including AdSense payment.

Soon, it will be more convenient to pay for the bank card!

OK ~ Here, I would like to invite you to my Forum "Google ad Forum" and view some of my favorite articles. If you have any questions or want to share with you, please post, I will reply in time.

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