Google Adsense optimization experience

This article mainly describes some of my experiences and skills on Google Adsense, hoping to help you see this article. In addition, the style of this article tends to be simple and clear, without introducing too much theoretical knowledge.

Ad unit location:
I personally like to place an advertisement unit in a visitor'sFirst visionNext to the gathering place, this will not only delay user browsing, but also get a good degree of attention (of course, without placing an advertisement, it will not hinder user reading, but we are the webmaster to make money ).

According to the above statement, for news websites, you can select a square for the advertising unit. It is recommended that the Unit be placed on the right of the text and surrounded by the text. For novelsArticleFor websites with long content, you can select a Banner Advertisement and place it on the top or bottom of the pagination link of the article.

Advertisement unit size:
Because Google Adsense provides many types of advertisement formats, it can basically meet the daily advertisement size requirements of various websites.

1. tall lines of skyscraper advertisements are the least worth serving. Unless a site is placed on the sidebar for the purpose of not affecting the user experience, or by mistake, the former places a low click rate, the mistake is also the best practice I do not recommend. I have to say that Google Adsense smart price is still very powerful. Even if you have made good profits in this cycle, when the next cycle comes, what do you do if you click by mistake or accidentally? (This section takes the Google Adsense smart price mechanism, and you can search for it by yourself .)

2. banner advertisements are most suitable for serving the content in the upper part, lower part, and lower part of the article by page. Please note that the spacing of advertisement units placed near the paging link of the article should be noted. What we need isGet the viewer's field of view instead of their Mistaken Point.

3. Medium rectangles, especially squares, are my favorite advertising units. In my opinion, they are suitable for serving anywhere you want. You can include her in the sidebar of the website. You can place it in the middle of the List page side by side. The rational use of square advertising units will bring you unexpected surprises.

Advertising Unit tones:
According to my communication with my Webmaster on weekdays, I learned that this is also a headache for many webmasters. In some articles, tone highlighting is more important, and integration is more important. According to official Google Adsense documents, there are three categories:

1. merge to make the background and border of the AD consistent with the background color of the advertising webpage. If the website uses a white background and you do not plan to invest too much time in the selection of AD colors, we recommend that you use the default "Outdoor" palette.
2. In addition, the website has been used, but the color is different from the background and border of the advertising position.
3. In contrast, select a color that is in stark contrast with the website background. This technology is only recommended for websites with dark backgrounds. In this case, we recommend that you use a blue color palette with a white background and a border.

In general, the tone settings are as follows:It can attract the viewer's vision, but it will not hinder the viewer's reading.For the most appropriate information, see which palette is the most successful if you want to know more details. This is more detailed and authoritative than me.

Website Influence:
Many webmasters complained that Google always matches public ads for his website, or Google never matches English ads for his website.

The former is because your website does not have enough weight. When you make every webpage serving Google Adsense advertising units indexed by the Google search engine, you will find that, public service advertisements are missing or seldom used.
The latter is determined by the overall content of your website. Google will probably establish the overall content of your website and the tone of matching keywords in two ways: 1. YouBasic website content; 2.Keywords searched from Google. These two points determine the matching advertisement content of your website. (PS: This part of content can be written separately and can be written in detail .)

Experience Summary:
Google Adsense optimization still requires the webmaster to constantly research and try it. what others say is not necessarily the most suitable for you, find the most suitable advertising solution for your website. Only the Webmaster can have the most say.

It is hard to describe something in words. Maybe this is called experience. I will share with you the optimization results of the website www.ccvita.com. Let's take a look at the revenue of a site that is not up to 1000. Click to view the chart

Last words:
Friends who often visit my blog, if you are careful, will find that Google Adsense ads on this site every 10 days or a month will always have some slight changes, this is a constant adjustment test. I recommend two websites that everyone knows. For more details, refer to this document: AdSense Chinese Blog, AdSense support center.