Google AdSense Skills and experience

Google AdSense is Google's launch of a network Membership alliance, you can have a certain number of visits to the scale of the site publishers to display Google ads and the Web site traffic into revenue. If a Web site to join Google AdSense, that becomes Google's content publishers, my blog has been added to AdSense for a long time, today I will introduce some of my use of AdSense process some of the experience and skills for your reference.

　　The format of the advertisement is very important

Advertising should be set to display text, but also to display the format of the picture, because the targeted Chinese ads are a lot of picture format, and the targeted unit price than the ordinary unit price is much higher. The better format is 300x250, 250x250 and 200x200.

　　of different languages ECPM The gap is staggering .

I have built an English blog to observe the gap between the ecpm of different languages, I found that the gap between Chinese and English is bigger than I thought, according to my English blog, the above data show that U.S. traffic for English AdSense ads Click generated ECPM and Chinese traffic click Chinese AdSense advertising ecpm price is not a quantity level, the gap is very large. However, Chinese traffic for English AdSense ads Click to produce ECPM and Chinese ads similar, this is probably due to Google AdSense Smart pricing decided, so please do not try to guide Chinese traffic click English Ads.

　　Reduce invalid clicks to increase Ctr

Through various means to reduce the number of users invalid clicks, while maximizing the rate of ads, which can make ECPM improved. Using text to surround ads is a good way to increase the click rate. Trying to trick a user into clicking on an ad is a stupid act.

　　Advertising unit not too much

According to my own blog on the test results, put an ad unit is enough, put too many advertising units, affecting the cleanliness of the page, and the overall price may not be improved, placed an ad unit will often have a better unit price.

　　High-quality content construction

The content is also a very important factor, good quality content users tend to stay longer, ad clicks are also higher, and good content is often easy to get other people's targeted delivery, my moonlight blog on a number of targeted ads, according to my observation, directed ads tend to have a high ecpm, will make the overall price increase. Therefore, it is a good way to improve the quality of blog articles by spending some effort to write some high quality original articles or translation articles. Don't reprint other people's blog articles.

　　Different referrals vary enormously

Some referrals and conversion rate is very high, and some of the promotion is very low, for example, I blog AdSense referral yield is far higher than AdWords, but the current AdSense promotion can not be used in China.

　　Focus on the official blog

Finally, to read more AdSense Chinese official blog, to understand the latest official dynamic and planning policies, the official news has the greatest authority, they forbid things do not do.

If you have any good tips and tricks, please leave a message at the end of this article to tell me.