Google AdWords Special funds to use the experience of failure

Last month, after Kai-Fu Lee left Google, Google began to send money to the world, anyone can apply for Google Adwords funds, first sent 350 pieces, and then heard that the pie 500.

I didn't apply for 500 bucks, but I applied for 350 bucks. At that time, Google's staff directly call me to contact, there is no prior notice of any mail, only after my "payment balance is left behind" the case to send an e-mail to me. I do not know whether Google staff phone is recorded, but only through the phone and no mail or other written documents of the exchange, it is not formal, or because the money is sent in vain, so it is not necessary to be so formal.

However, I have to admit that the person who contacted me was very professional and patient, and called several times to teach me how to open and publish Google AdWords, so I could have a little bit of insight into Google AdWords.

Google Adwords, which is often said to be Google's keyword ads, is Google's main source of revenue. Advertisers from Google to buy keyword ads, Google put the keyword ads in google adsense inside, publishers and Google AdSense into their site, the audience click on the site of Google AdSense ads, advertisers will need Give money to Google,google and give a small portion of that money to the publisher. The more advertisers, the more Google earns, the more publishers it earns, and the more Google makes.

Publishers and Google are basically a win-get relationship-unless one party cheats-because publishers don't need to spend a penny, and advertisers and Google are not necessarily a winning relationship, because Google AdWords is for money, and if it doesn't, the money is wasted. Let's talk about how I spent 350 bucks.

350 Block deducted 50 "start-up fee", actually can use on 300, and then three days to use out of 277.44, the number is unlucky, so I put the campaign to stop. What is a stupid ad for that campaign?

1, pay people to help point ads

I give my own blog free Nuts to buy Google AdWords, it is like spending two yuan to ask people to their own blog to click on the ads, and then earn five cents on their own, net loss of a five.

2, the keyword set too much

Originally just want to familiarize yourself with Google AdWords operation, but accidentally set up 5 keywords, fortunately there are two no one point, or 300 dollars used up.

3, the key words are not set well

It's dangerous to set too many keywords, and you don't know how many people want to play free online games without using the "free online game" keyword. If I that blog is to do online games, sell some game cards and so on, estimated will earn a lot, but I that blog in addition to Google AdSense, other things are free.

4, advertising tracking is not in place

If the ads on the day or the next day to start to check the effect of advertising, so it is not all of a sudden spend so much money, although the money is sent to others, but to their own hands is their own, waste much pity ah.

The above four stupid operations are reflected in the following screenshot:

If you also receive Google AdWords special funds, I hope you will not make the above mistakes in the use of the process. I am ready to use the remaining dozens of dollars to continue to study Google AdWords, for the next time to be able to toss out 4 smart operations in order to get rid of the first shadow.