Google Analytics tools 11 tips for following up on usage

In the 11 Google Analytics tips that you should use in your website, we share the use of Google sharing tools from goal setting, site search, and speed search, and continue to learn about other skills today.

5. Track

At the time of the Olympic festival, presumably everyone is more sensitive to the "track", but this article is about using Google Analytics tools for event tracking: How many people download your ebook, how many ads effect better, who clicks ads more; registration form conversion; What are the problems that visitors get when they check out and pause, fast-forward, or stop the video content?

Enabling event tracking is not a difficult process, all you need to do is add the following code to your URL and replace it with the default value.

<a href= "url" onclick= "_gaq.push ([' _trackevent ', ' Category ', ' action ', ' Opt_label ', ' opt_value ']);" >

These defaults will help you determine your activities, and they represent the meaning of the author can simply introduce the following:

Category (category): You can use this element to determine which ebook, video, registration form, or advertisement you want to track.

Action: This element can be used to determine the audience's interaction, which can be clicked, played, stopped.

Label (label): Use this trace to determine the type of event.

Value: This element can help you develop your value events and can be used when setting your activity goals.

Once you set up your link, all you have to do is set the event as the target, using categories, actions, tags and values to set the criteria for your activity goals.

6. Real-Time report

Google Analytics tools have launched real-time reports that show visitors a specific moment of information on your site. You can see on your site, at that moment how many visitors are on your site, where they come from, through what keywords and referrals to your site, and their access path in the site are detailed analysis, remember to visit real-time reports, you need to [home] menu > [Live (Beta)].

The [location] report will provide you with the number of visitors and the country information they are in. You can also check their location on the map.

[Traffic sources] show the information where they come from. You will see the total number of your visitors with medium and source.

The [content] report tells you what the active page is, what your visitors read and how many active visitors are on each page displayed in your report.

7. Multi-channel Funnel

Multi-channel funnel Google Analytics offers more user value to enhance the conversion rate of the website, if you can track to the last source, then multi-channel channels you can also track, to understand your site visitors use other sources (advertising, referral, social media), for the conversion of visitors.

8. Use motion Tracking

Tracking online marketing campaigns will help you track links from other sites with more accurate links, to promote your content or movement, in order to be using Google Analytics to track encounters, you need special parameters to mark your URLs, and these parameters can be added to the URL Builder tool, once you mark your URL with potential parameters, They will be shared or shortened URLs.

9, accumulate line

The line rep means that the user can select data from any data report in the Analysis tool, create a period of time that they want to know through the drawing, and make the data content more visible. Use this feature to check how your primary keywords, referrals, or Web pages compare with each other and with the overall metrics of your site.

10. Custom Dashboard

To create a custom dashboard, go to the [Home] menu > [Dashboard] and select [+ New Dashboard]. Once you do this, you will need to choose whether to create a blank canvas from scratch, so you can use a smooth widget to create custom metrics, pie charts, schedules, or tables.

11. Visualization of Flow

Google Analytics launched two reports, [passenger traffic under the audience section, and Target stream].

Passenger flow

Passenger traffic will show your visitors the path you have taken to browse your site. You can see that according to the selected dimension source country or keyword, the exact path of your visitors and they stop to read your content, such as hovering over each page for more details such as the total number of visitors, the report shows how many visitors have moved to a different page, how many of them have dropped the funnel and left. If you click on the page, you will be able to highlight the traffic through the page, explore the flow through the pages or display a pop-up or even more details.

Target Stream

The target traffic report is basically a better representation and the channel visualization report contains the same size as the passenger traffic report. But the main difference between the passenger flow and the traffic is the target traffic report, which does not use all the pages, but the steps you configure in the conversion channel. In addition, you can use advanced fields to filter your data and gain additional insights from the passenger flow and target traffic reports.

I have shared 11 tips for using Google Analytics tools in the Web site, and then I need to work with friends to do the same thing.

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