Google keyword ads Basic knowledge FAQ _ website operation

1, google keyword advertising is what?
A: Google's official English description of the ad is AdWords, which is the site link advertisement displayed on the right side of the search results page. It is part of the CPC (Cost-per-click) charge-the type of network advertising that is charged by the number of clicks.

2, Google keyword ads and search results page to the left of the site rankings are related?
A: There is no relationship, search results page to the left of the site ranking is entirely in accordance with Google's own algorithm, and can not be manually intervened (of course, you can use its algorithm to improve the rules of the site rankings, this part of the content is not covered in this article), and the keyword ads are manually added. There have been SEO people think a website to buy the keyword ads will improve the site in the search results page to the left of the site rankings, but so far, the overwhelming majority of the industry has objected to this argument, I do not agree with this point of view, at present, there is no scientific evidence to prove this, Google official has not been the state of the table. Need to explain is that do not need to spend money on the left site rankings, but to get to the left site a good ranking is very difficult, this is also SEO people have been studying the most important topic.

3. Does Google have an agent in China?
Answer: Absolutely not. This issue has been debated with individual netizens, I repeat, Google in the country, there is absolutely no so-called agents or offices, if you receive such a call, the other side must be lying to you! I have been a similar phone for nearly 10 times this year, many people say that it is Google China, almost did not laugh me dead:

4, Google keyword advertising is not everyone can operate?
A: This question can be answered in the last question. Theoretically, certainly everyone can, but in fact, for domestic users, because many people do not have an international credit card (USD card), so can not be paid on Google (the relevant credit card applications and use of the major banks to consult), there are netizens on the security of credit card payment suspicion, In fact, online payment is such a way, not only Google in such a way, so I personally think not to worry too much, and you have at least some basic English. If the above two conditions are not available, then perhaps you can only obediently listen to "agents" at the mercy of:

5, about the Google keyword advertising charges.
A: As mentioned above, it is a network advertisement that is charged by the number of clicks. Current The lowest hit cost is 0.05 dollars, the customer can do the daily budget, for example, if your current site hits 0.05 dollars a day, you can budget a maximum of 1 dollars, that is, when your site is clicked 20 times, Google will automatically stop your site, and so on the next day, then show your ads. (Of course, you can stop your own ads at any time). In addition, you can also pay more than 0.05 dollars, and then according to Google's online tools to calculate the selected keywords may be the number of clicks and the total cost.

6, Google keyword advertising effect how?
A: At present, foreign SEO people on this issue is almost a unified attitude: value for money, after all, it is a click to charge. But and search results page to the left of the site rankings, the keyword advertising effect is far away, so that the real professional network promotion company's business focus is not to do keyword business, but the left site ranking business.

7, I put the ads by others malicious Click How to do?
A: As with overture and Baidu, Google has also done a program processing, specifically if the processing is not very clear, is probably a period of time from the same IP click a number of restrictions or consecutive clicks only once. Of course, for foreign trade enterprises, in order to prevent the click of domestic peers, you can limit the advertising of the country, will be shielded from China, anyway, your customers from abroad. Someone to ask, then I can not see the ads themselves? In fact, if you really want to see, also can see, Google has a small bug, is ... (or do not say, in case someone malicious treatment of their peers).

8, how to choose the key words?
A: This question is an important research topic in the network promotion, here is not introduced in detail, in this only remind advertisers two: first, the choice of good keywords not only allows you to use the limited advertising funds in the most critical place, but also to the greatest extent to attract the most professional buyers; the second is if you choose to ask the Internet company to do it for you, Please do not be credulous of the keywords they choose for you, because the keywords they choose may be that they do not have a point or do not apply to you, and the money you give them is the same. At present, Google keyword ads in the keyword matching degree is divided into four kinds of situations: the default is a low degree of matching, matching, group matching, in addition to the specified words, specifically I do not explain, literally can be understood. (Ali currently buy ads on Google should be in the choice of keywords should be the latter two, money Ah, no way)

9, Google keyword ads Some of the small knowledge
A: In addition to some of the basics mentioned above, there are some small knowledge that you may be interested in:

1 The same keyword, can play up to 8 of the site's keyword ads
2 Advertise the website does not allow to have the pop-up page, everybody should pay attention to this point
3 at present, Google keyword ads can be put into more than 200 countries, including about 14 languages
4 Account start amount is 5 dollars
5 cooperation engine or Web site currently has more than 20, including: AOL (US online), go (InfoSeek), Iwon, Excite, Netscape and Arthlink and so on, need to explain, because they and Google cooperation in different ways, So it shows the number and manner of advertisers is not the same.

Because of the time, I can only think of these for the moment, I hope experts and colleagues to complement and correct me. If there are any unclear questions, please ask us to study together.

Note: Because the search engine changes so fast, I only promise that all content in this article is valid until September 11, 2003. Welcome everyone to free, I voluntarily give up the right to sign, but because some content context is relatively close, so reprint please try to keep the article integrity, so that readers understand.