Google keyword advertisement payment per click

Actual Cost-Per-Click. The Actual payment for each Click. This is the amount you actually pay for each click on the ad. To maintain your ad location, the keyword ad discount system automatically gives you the lowest possible price. Your actual CPC will be equal to or lower than the maximum CPC you specified.
Ad Group. Ad Group. An ad group contains one or more ads targeting a series of theme-related keywords. You need to set up the maximum pay per click (CPC) for an ad group ).
Ad Network. Ad Network. Google keyword ads are put on a wide range of different search sites and content sites.
Ad Optimization. Ad Optimization. This option shows that an advertisement with good performance in a separate ad group is more frequently served. When you select under "edit ad activity settings" (select 4), the keyword ad system automatically increases the number of times a CTR advertisement is delivered. The frequency of advertising is also related to the number of advertising times of other advertising representatives in the same advertising group.
Ad Position. Ad Position. The position of an advertisement on a webpage is determined by the maximum CTR value multiplied by the click rate (CPC.
Ad Served Percentage (%). Ad service rate (% ). This number indicates the number of times an advertisement is displayed in the same ad group compared to another advertisement being placed. See ad optimization.
AdWords Discounter. Keyword advertisement discount system. The keyword ad discount system monitors your competition and automatically reduces your actual payment for each click. Therefore, for a given keyword, you only pay a penny more than your competitors in the next highest spot price.
Google keyword advertisement (PPC) Glossary-B
Broad Match. Extensive Match. This is the default matching option in keyword ads. If you include a general keyword or keyword phrase in the keyword list, such as "tennis shoes", when a user searches for tennis and shoes in whatever order or even with other words, all your ads will be displayed. Your ads will automatically display the singular, plural, and related changes of other words. Compared with exact match and word match, the pattern of extensive match is somewhat less.
Google keyword advertisement (PPC) Glossary-C
Campaign. Advertising campaigns. An ad publishing activity contains one or more ad groups that share the same daily budget, language and national targeting, and other global options.
Click Through. Click in. When a user clicks an advertisement and enters the target website, it is called dianjin.
Click-through Rate (CTR). Click Rate. The number of clicks received by an advertisement divided by the number of clicks displayed by the advertisement ).
Content-Targeted Advertising. Content-oriented Advertising. This is only the advertisements displayed on the content site rather than the search site, such as the Google ad network. Ads are also displayed on sites with AdSense codes.